Thyssenkrupp AG's new company logo adorns it's headquarters in Essen
Thyssenkrupp AG's new company logo adorns it's headquarters in Essen, Germany, November 19, 2015. Germany's ThyssenKrupp has refreshed its logo to reflect its transformation from a steelmaker to a diversified industrial group, it said on Thursday. The new logo - in electric blue versus its previous dark Prussian blue - threads the arch symbol of Thyssen through the three-rings symbol of Krupp. Chief Executive Heinrich Hiesinger said Thyssenkrupp, which has made billions of euros of cost cuts in the past few years, would spend less than 10 million euros ($10.7 million) on the brand refresh. REUTERS/Ina Fassbender