The Bacardi building formerly used as the headquarters of the company is seen in Havana September 18, 2015. The Obama administration announced wide-ranging new rules on Friday to further ease trade, travel and investment restrictions with Cuba, the latest effort to chip away at the long-standing U.S. economic embargo amid a thaw between the former Cold War foes. Bacardi, the largest privately held spirits maker in the world, was among the most successful companies in Cuba before its Cuban assets were seized by the government and its founders exiled in the 1960s. The company said on Friday it was "way too early" to talk about any possible return to the island. "We will need to wait and see what the impacts are," Bacardi said in a statement. The writing above the main entrance reads, "Bacardi Building." REUTERS/Stringer

The Bacardi building formerly used as the headquarters of the company is seen in Havana September 18, 2015. The Obama administration announced wide-ranging new rules on Friday to further ease trade, travel and investment restrictions with Cuba, the latest effort to chip away at the long-standing U.S. economic embargo amid a thaw between the former Cold War foes. Bacardi, the largest privately held spirits maker in the world, was among the most successful companies in Cuba before its Cuban assets were seized by the government and its founders exiled in the 1960s. The company said on Friday it was "way too early" to talk about any possible return to the island. "We will need to wait and see what the impacts are," Bacardi said in a statement. The writing above the main entrance reads, "Bacardi Building." REUTERS/Stringer

A man looks at his mobile phone while walking in front of the Bacardi building, formerly used as the headquarters of the company, in Havana September 18, 2015. The Obama administration announced wide-ranging new rules on Friday to further ease trade, travel and investment restrictions with Cuba, the latest effort to chip away at the long-standing U.S. economic embargo amid a thaw between the former Cold War foes. Bacardi, the largest privately held spirits maker in the world, was among the most successful companies in Cuba before its Cuban assets were seized by the government and its founders exiled in the 1960s. The company said on Friday it was "way too early" to talk about any possible return to the island. "We will need to wait and see what the impacts are," Bacardi said in a statement. REUTERS/Stringer

The Bacardi building (C) formerly used as the headquarters of the company is seen in Havana September 18, 2015. The Obama administration announced wide-ranging new rules on Friday to further ease trade, travel and investment restrictions with Cuba, the latest effort to chip away at the long-standing U.S. economic embargo amid a thaw between the former Cold War foes. Bacardi, the largest privately held spirits maker in the world, was among the most successful companies in Cuba before its Cuban assets were seized by the government and its founders exiled in the 1960s. The company said on Friday it was "way too early" to talk about any possible return to the island. "We will need to wait and see what the impacts are," Bacardi said in a statement. REUTERS/Stringer

The bat, logo of Bacardi, is seen on top of the Art Deco building formerly used as the headquarters of the company, in Havana September 18, 2015. The Obama administration announced wide-ranging new rules on Friday to further ease trade, travel and investment restrictions with Cuba, the latest effort to chip away at the long-standing U.S. economic embargo amid a thaw between the former Cold War foes. Bacardi, the largest privately held spirits maker in the world, was among the most successful companies in Cuba before its Cuban assets were seized by the government and its founders exiled in the 1960s. The company said on Friday it was "way too early" to talk about any possible return to the island. "We will need to wait and see what the impacts are," Bacardi said in a statement. "We hope for meaningful improvements in the lives of the Cuban people and will follow any changes with great interest." REUTERS/Stringer