People pose for photographs with shirtless models outside a department store in Singapore's Orchard Road...
People pose for photographs with shirtless models outside a department store in Singapore's Orchard Road shopping district December 14, 2011. Shirtless men clad in red sweatpants have been lining up for days in Singapore's prime shopping district, part of an advertising gimmick revealing not just muscle but also a gradual unpeeling of the city state's puritanical ways. The feverish reception given to the "shirtless greeters" by the Singapore public shows how the city-state, long known for its conservatism, has loosen up quite a bit in recent years, experts said. The men, from the U.S., Europe and Asia, are on a mission to drum up excitement for fashion retailer Abercrombie & Fitch (A&F)'s flagship store in Singapore, which opened on Thursday, using a campaign also employed overseas. Picture taken December 14, 2011. REUTERS/Claro Cortes IV (SINGAPORE - Tags: SOCIETY BUSINESS)