A ReSound LiNX mock-up is pictured in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age.GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH) 

An employee of GN, the world's fourth largest maker of hearing aids, demonstrates the use of ReSound LiNX in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age. GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH) 

An employee of GN, the world's fourth largest maker of hearing aids, demonstrates the use of ReSound LiNX in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age. GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH) 

An employee of GN, the world's fourth largest maker of hearing aids, demonstrates the use of ReSound LiNX in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age. GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH) 

An employee of GN, the world's fourth largest maker of hearing aids, demonstrates the use of ReSound LiNX in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age. GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH) 

An employee of GN, the world's fourth largest maker of hearing aids, demonstrates the use of ReSound LiNX in Vienna November 22, 2013. Tiny Denmark, with fewer than six million people, supplies half the world's hearing aids, and local maker GN Store Nord aims to advance that commanding position as baby boomers and the iPhone generation age. GN Store Nord, headquartered in Ballerup, near Copenhagen, has a product it hopes will reach that demographic - famously averse to accepting the depredations of age - by taking the stigma out of wearing an aid. Picture taken November 22, 2013. To match story DENMARK-HEARINGAIDS/ REUTERS/Heinz-Peter Bader (AUSTRIA - Tags: BUSINESS SCIENCE TECHNOLOGY HEALTH)