Greg O'Neill, co-owner of Pastoral Artisan Cheese, Bread & Wine, stands in his shop in Chicago
Greg O'Neill, co-owner of Pastoral Artisan Cheese, Bread & Wine, stands in his shop in Chicago, October 30, 2012. O'Neill takes a big company approach to charitable giving. His gourmet food shops are besieged with appeals from a range of causes, so he requires solicitors to apply through a special portal on his company's website. A staff member culls requests. "It's like drinking out of a fire hose," says O'Neill, , whose three Chicago stores are located in upscale neighborhoods. Having a retail food business, he says, "places a bull's eye on your head." Picture taken October 30, 2012. REUTERS/Deborah Cohen (UNITED STATES - Tags: SOCIETY FOOD)