Rancho Santa Fe, UNITED STATES
Red Chard grows on the Chino family farm in Rancho Santa Fe, California
Red Chard grows on the Chino family farm in Rancho Santa Fe, California April 23, 2013. The gravitational pull of Chino Farm is legendary. Since they don't ship, everyone - whether a top chef or a traveling foodie or a local resident - comes to the farm stand, simply called "Vegetable Shop," on a dusty corner of this affluent San Diego County town, hemmed in by sprawling housing estates. Long before farmers' markets and heirloom vegetables popped up across the country, Tom Chino's parents bought the 45-acre (18.2-hectare) farm after World War Two and forged their independence from wholesalers and supermarkets, setting their prices and cultivating a diverse offering of crops. REUTERS/Mike Blake (UNITED STATES - Tags: AGRICULTURE BUSINESS ENVIRONMENT FOOD)
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