Fiat President Luca Cordero di Montezemolo (L), Fiat CEO Sergio Marchionne and Italy's Prime Minister Romano Prodi look at the new Cinquecento car in Turin July 4, 2007. Fiat is launching a new version of the three-door Cinquecento -- meaning "500" in Italian -- at a huge, televised ceremony in its hometown of Turin on Wednesday, with the car making its comeback after being out of production for 32 years. REUTERS/Alessandro Garofalo (ITALY) 

A member of the Italian Fiat 500 car club drives during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A member of the Italian Fiat 500 car club drives during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

Ornaments adorn the interior of a car belonging to a member of the Italian Fiat 500 car club during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A picture of the Virgin Mary and a toy model of a Fiat 500 adorns the interior of a car belonging to a member of the Italian Fiat 500 car club during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A graphic of a Formula One car adorns the hood of a Fiat 500 belonging to a member of the Italian Fiat 500 car club during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A toy model of a Fiat 500 adorns a car belonging to a member of the Italian Fiat 500 car club during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A member of the Italian Fiat 500 car club drives during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A member of the Italian Fiat 500 car club drives during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

Members of the Italian Fiat 500 car club drive during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A special version of Fiat 500 Abarth belonging to a member of the Italian Fiat 500 car club is seen during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

Members of the Italian Fiat 500 car club drive during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A member of the Italian Fiat 500 car club drives during a rally at the Fossato di Vico village in central Italy July 1, 2007. The new model of the Fiat Cinquecento (500) will be officially launched in Turin July 4. REUTERS/Alessandro Bianchi (ITALY) 

A newly married couple stroll past a lot where members of the Italian Fiat 500 car club park hold a rally in Rome June 10, 2007. July's launch of Fiat's next model -- an updated version of its signature Cinquecento (500) -- has been highly anticipated in Italy. REUTERS/Chris Helgren (ITALY) 

Members of the Italian Fiat 500 car club leave a parking lot, near the Vatican's St. Peter's basilica, in Rome June 10, 2007. July's launch of Fiat's next model -- an updated version of its signature Cinquecento (500) -- has been highly anticipated in Italy. REUTERS/Chris Helgren (ITALY) 

Members of the Italian Fiat 500 car club leave a parking lot, near the Vatican's St. Peter's basilica, in Rome June 10, 2007. July's launch of Fiat's next model -- an updated version of its signature Cinquecento (500) -- has been highly anticipated in Italy. REUTERS/Chris Helgren (ITALY) 

Members of the Italian Fiat 500 car club leave a parking lot, near the Vatican's St. Peter's basilica, in Rome June 10, 2007. July's launch of Fiat's next model -- an updated version of its signature Cinquecento (500) -- has been highly anticipated in Italy. REUTERS/Chris Helgren (ITALY) 

Members of the Italian Fiat 500 car club park during a rally, near the Vatican's St. Peter's basilica, in Rome June 10, 2007. July's launch of Fiat's next model -- an updated version of its signature Cinquecento (500) -- has been highly anticipated in Italy. REUTERS/Chris Helgren (ITALY) 

The Fiat concept micro-car Treipiuno is displayed at the Geneva car show in Geneva, Switzerland in this March 2, 2004 file photo. Fiat sold 3.7 million Cinquecentos between 1957 and 1975, when it stopped production. Fiat aims to tap into that passion and keep its sales growing by launching a new version of the Cinquecento in 2007. To match feature AUTOS-FIAT REUTERS/Denis Balibouse/Files (SWITZERLAND) 

A fan driving a vintage Fiat Cinquecento passes the Vittoriano monument on Piazza Venezia after Italy's 2-0 victory over the Czech Republic in their World Cup 2006 soccer match, in Rome June 22, 2006. Fiat sold 3.7 million Cinquecentos between 1957 and 1975, when it stopped production. To match feature AUTOS-FIAT REUTERS/Chris Helgren (ITALY) 

An Italy fan celebrates after the World Cup soccer match between Italy and Australia, in the streets of downtown Frankfurt June 26, 2006. REUTERS/Miro Kuzmanovic (GERMANY)