A Sega Corp signboard is seen behind traffic signs at the Akihabara electronic store district in Tokyo June 19, 2011. Japanese video game developer Sega Corp said on Sunday that information belonging to 1.3 million customers has been stolen from its database, the latest in a rash of global cyber attacks against video game companies. REUTERS/Kim Kyung-Hoon (JAPAN - Tags: CRIME LAW SCI TECH BUSINESS) 

Decocchao dolls by Japanese toymaker Sega Toys are displayed at the International Tokyo Toy Show, July 16, 2009. The toy show started on Thursday and will be held until Sunday. REUTERS/Yuriko Nakao (JAPAN ENTERTAINMENT SOCIETY) 

A staff of Sega Toys looks up at the ceiling during a demonstration of the company's new fireworks pattern projector called "Uchiagehanabi" at the International Tokyo Toy Show 2009 in Tokyo July 16, 2009. The product, equipped with sound effects of the fireworks, will go on sale in Japan on August 1 for 15,540 yen ($166). REUTERS/Yuriko Nakao (JAPAN SOCIETY) 

Visitors try out Sega Prope's new game "Let's Tap" which the user controls the Nintendo's Wii remote controller without touching at the Tokyo Game Show 2008 in Chiba, east of Tokyo, October 11, 2008. The event, which 209 exhibitors are taking part, opened to the general public on Saturday. REUTERS/Yuriko Nakao(JAPAN) 

Sean Ratcliffe, vice president of Marketing, SEGA of America poses prior to an interview at the E3 Media & Business Summit in Los Angeles July 15, 2008. REUTERS/Fred Prouser (UNITED STATES) 

Model Maiko Hata demonstrates the Sega Toys' new water-proof planetary projecter "Homestar Spa" at the International Tokyo Toy Show June 19, 2008. The products will go on sale in Japan on September 4 with a price tag of 7,140 yen. ($66) REUTERS/Toru Hanai (JAPAN) 

Sega Toy's female humanoid robot, Eternal Maiden Actualisation (E.M.A), walks during its demonstration in Tokyo June 16, 2008. The robot, which has a womanish appearance, is able to walk, dance and kiss humans. It will be sold in the domestic market from September 26 with a price tag of 18,000 Japanese yen ($166). REUTERS/Kim Kyung-Hoon (JAPAN) 

Sega Toy's female humanoid robot, Eternal Maiden Actualisation (E.M.A), gives a name card to a man at its demonstration in Tokyo June 16, 2008. The robot, which has a womanish appearance, is able to walk, dance and kiss humans. It will be sold in the domestic market from September 26 with a price tag of 18,000 Japanese yen ($166). REUTERS/Kim Kyung-Hoon (JAPAN) 

Sega Toy's female humanoid robot, Eternal Maiden Actualisation (E.M.A), kisses a man at its demonstration in Tokyo June 16, 2008. The robot, which has a womanish appearance, is able to walk, dance and kiss humans. It will be sold in the domestic market from September 26 with a price tag of 18,000 Japanese yen ($166). REUTERS/Kim Kyung-Hoon (JAPAN) 

Sega Toy's female humanoid robot, Eternal Maiden Actualisation (E.M.A), kisses a man at its demonstration in Tokyo June 16, 2008. The robot, which has a womanish appearance, is able to walk, dance and kiss humans. It will be sold in the domestic market from September 26 with a price tag of 18,000 Japanese yen ($166). REUTERS/Kim Kyung-Hoon (JAPAN) 

Sega Toy's female humanoid robot, Eternal Maiden Actualisation (E.M.A), kisses a man at its demonstration in Tokyo June 16, 2008. The robot, which has a womanish appearance, is able to walk, dance and kiss humans. It will be sold in the domestic market from September 26 with a price tag of 18,000 Japanese yen ($166). REUTERS/Kim Kyung-Hoon (JAPAN) 

Japanese toy maker Sega Toy's robot chick "Yume Hiyoko" (Dream Chick) (L) and a baby chick is held at a chicken farm in Ome, outskirts of Tokyo April 6, 2007. The electronic robot chick which cheeps and move its wings at the touch of human hands is not only a toy for children but also a healing gadget for adults, the company said. REUTERS/Yuriko Nakao(JAPAN) 

A chick (L) looks at Japanese toy maker Sega Toy's robot chicks "Yume Hiyoko" (Dream Chick) at a chicken farm in Ome, outskirts of Tokyo April 6, 2007. The electronic robot chick which cheeps and move its wings at the touch of human hands is not only a toy for children but also a healing gadget for adults, the company said. REUTERS/Yuriko Nakao(JAPAN) 

Chicks look at Japanese toy maker Sega Toy's robot chick "Yume Hiyoko" (Dream Chick) (R) at a chicken farm in Ome, outskirts of Tokyo April 6, 2007. The electronic robot chick which cheeps and move its wings at the touch of human hands is not only a toy for children but also a healing gadget for adults, the company said. REUTERS/Yuriko Nakao (JAPAN) 

A robot chick (R), Yume Hiyoko (Dream Chick), is placed next to a stuffed chick at a photo opportunity in Tokyo April 5, 2007. The electronic robot chick, launched by Sega Toys, fits in the palm, can make sounds and move its wings at the touch of human hands. The price of the toy is 2,310 Yen and it will be available in domestic the market from April. REUTERS/Kim Kyung-Hoon (JAPAN) 

An employee of Sega Toys touches a robot chick, Yume Hiyoko (Dream Chick), at a photo opportunity in Tokyo April 5, 2007. The electronic robot chick, launched by Sega Toys, fits in the palm, can make sounds and move its wings at the touch of human hands. The price of the toy is 2,310 Yen and it will be available in domestic the market from April. REUTERS/Kim Kyung-Hoon (JAPAN) 

An employee of Sega Toys touches a robot chick, Yume Hiyoko (Dream Chick), at a photo opportunity in Tokyo April 5, 2007. The electronic robot chick, launched by Sega Toys, fits in the palm, can make sounds and move its wings at the touch of human hands. The price of the toy is 2,310 Yen and it will be available in domestic the market from April. REUTERS/Kim Kyung-Hoon (JAPAN) 

Schoolchildren play a video game on Sega Enterprises' new Dreamcast game unit at the World Hobby Fair in Makuhari, east of Tokyo January 24. Japan's three biggest home video game producers, Sony Computer Entertainment, Sega and Nintendo, demonstrated their latest software titles with other companies at the two-day show.
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