Kang Sung-ku, Head of Technical Department of Metaverse Entertainment, works on their virtual girl group MAVE in Seoul, South Korea, March 9, 2023. REUTERS/Kim Soo-hyeon 

Kang Sung-ku, Head of Technical Department of Metaverse Entertainment, works on their virtual girl group MAVE in Seoul, South Korea, March 9, 2023. REUTERS/Kim Soo-hyeon 

Kang Sung-ku, Head of Technical Department, and Chu Ji-yeon, Head of Business Division Department of Metaverse Entertainment, work on their virtual girl group MAVE in Seoul, South Korea, March 9, 2023. REUTERS/Kim Soo-hyeon 

Kang Sung-ku, Head of Technical Department of Metaverse Entertainment, works on their virtual girl group MAVE in Seoul, South Korea, March 9, 2023. REUTERS/Kim Soo-hyeon 

Lee Sang-heon, CEO of Metalocat, who created virtual stage for virtual girl group MAVE, works in Seoul, South Korea, February 28, 2023. REUTERS/Kim Soo-hyeon 

Footages of virtual girl group MAVE is played at the control room of MBC in Seoul, South Korea, February 28, 2023. REUTERS/Kim Soo-hyeon 

Lee Sang-heon (not pictured), CEO of Metalocat, who created virtual stage for virtual girl group MAVE, works in Seoul, South Korea, February 28, 2023. REUTERS/Kim Soo-hyeon 

Roh Shi-yong, a producer of MBC's "Show! Music Core", speaks as virtual girl group MAVE is played in the background during an interview with Reuters in Seoul, South Korea, February 28, 2023. REUTERS/Kim Soo-hyeon 

Footages of virtual girl group MAVE is played at the control room of MBC in Seoul, South Korea, February 28, 2023. REUTERS/Kim Soo-hyeon 

Taylor Swift poses with the Artist of the Year, Favourite Music Video, Favourite Female Pop Artist, Favourite Pop Album, Favourite Female Country Artist, Favourite Country Album award in the press room during the 2022 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Aude Guerrucci 

Taylor Swift poses with the Artist of the Year, Favourite Music Video, Favourite Female Pop Artist, Favourite Pop Album, Favourite Female Country Artist, Favourite Country Album award in the press room during the 2022 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Aude Guerrucci TPX IMAGES OF THE DAY 

Taylor Swift poses with the Artist of the Year, Favourite Music Video, Favourite Female Pop Artist, Favourite Pop Album, Favourite Female Country Artist, Favourite Country Album award in the press room during the 2022 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Aude Guerrucci 

Taylor Swift poses with the Artist of the Year, Favourite Music Video, Favourite Female Pop Artist, Favourite Pop Album, Favourite Female Country Artist, Favourite Country Album award in the press room during the 2022 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Aude Guerrucci 

Taylor Swift poses with the Artist of the Year, Favourite Music Video, Favourite Female Pop Artist, Favourite Pop Album, Favourite Female Country Artist, Favourite Country Album award in the press room during the 2022 American Music Awards at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Aude Guerrucci 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Taylor Swift's "Red (Taylor's Version)" receives the Favorite Pop Album award during 2022 American Music Awards, at the Microsoft Theater in Los Angeles, California, U.S., November 20, 2022. REUTERS/Mario Anzuoni 

Sofia Carson takes the stage to present the award for Best K-pop at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Lisa accepts the award for Best K-pop for "Lalisa," at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Lisa accepts the award for Best K-pop for "Lalisa," at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Lisa accepts the award for Best K-pop for "Lalisa" from presenter Sofia Carson at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Lisa takes the stage to accept the award for Best K-pop for "Lalisa," at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Lisa accepts the award for Best K-pop for "Lalisa," at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan Mcdermid 

Lisa takes the stage to accept the award for Best K-pop for "Lalisa," at the 2022 MTV Video Music Awards at the Prudential Center in Newark, New Jersey, U.S., August 28, 2022. REUTERS/Brendan McDermid 

Singer Ne-Yo rehearses for a pop up show in New York City, New York, U.S. July 20, 2022. REUTERS/Alicia Powell 

Singer Ne-Yo rehearses for a pop up show in New York City, New York, U.S. July 20, 2022. REUTERS/ Alicia Powell 

Singer Ne-Yo rehearses for a pop up show in New York City, New York, U.S. July 20, 2022. REUTERS/Alicia Powell 

People visit the pop-up shop selling South Korean boys band BTS merchandise in New York City, U.S., June 15, 2022. REUTERS/Shannon Stapleton 

Kim Yong-sun, a South Korean fan of the K-pop boy band BTS and cafe owner, embraces Ohkubo, a Japanese fan of BTS at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Japanese fans of K-pop boy band BTS, Hori, Tanaka Rina and Ohkubo share a moment at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

K-pop boy band BTS' goods are seen on display at a cafe in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Tanaka Rina, a Japanese fan of K-pop boy band BTS, cries at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Nini Lee, a South Korean fan of the K-pop boy band BTS uses her mobile phone next to cut-outs of BTS members at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

A fan takes photographs of cut-outs of the K-pop boy band BTS at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Nini Lee, a South Korean fan of the K-pop boy band BTS cries during an interview with media at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Nini Lee, a South Korean fan of the K-pop boy band BTS poses for photographs with a BTS photo during an interview with media at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Nini Lee, a South Korean fan of the K-pop boy band BTS shows up a butterfly tattoo which is dedicated to the BTS song "Butterfly" during an interview with media at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Japanese fans of the K-pop boy band BTS share a moment at a cafe featuring BTS goods in Seoul, South Korea, June 15, 2022. REUTERS/Kim Hong-Ji 

Fans of the South Korean boy band BTS wait in line to enter a pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

A fan of the South Korean boy band BTS poses for a picture inside a newly opened pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

Fans of the South Korean boy band BTS wait in line to enter a pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

Fans of the South Korean boy band BTS take pictures inside a newly opened pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

A fan of the South Korean boy band BTS poses for a picture inside a newly opened pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

Fans of the South Korean boy band BTS rush to enter a pop-up shop selling BTS merchandise after the release of their new album "Proof" in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

A fan of the South Korean boy band BTS takes a video inside a newly opened pop-up shop selling BTS merchandise after the release of their new album "Proof" in in Manhattan in New York City, New York, U.S., June 10, 2022. REUTERS/Mike Segar 

Members of the K-Pop band BTS (not in order) Kim Taehyung, Kim Seokjin, Jeon Jeongguk, Kim Namjoon, Park Jimin, Jung Hoseok and Min Yoon-gi makes statements against anti-Asian hate crimes and for inclusion and representation during the daily briefing at the White House in Washington, U.S., May 31, 2022. REUTERS/Leah Millis TPX IMAGES OF THE DAY 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna speaks during a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna poses for a photo as she attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

K-Pop Star Luna attends a news conference to announce her Broadway debut in 'KPOP, The Musical' in New York City, U.S., March 30, 2022. REUTERS/Brendan McDermid 

Olivia Rodrigo poses with her awards for the Female Artist of the Year, Best New Pop Artist, and TikTok Bop of the Year at the iHeartRadio Music Awards, at Shrine Auditorium in Los Angeles, California, U.S., March 22, 2022. REUTERS/Mike Blake 

Olivia Rodrigo poses with her awards for the Female Artist of the Year, Best New Pop Artist, and TikTok Bop of the Year at the iHeartRadio Music Awards, at Shrine Auditorium in Los Angeles, California, U.S., March 22, 2022. REUTERS/Mike Blake