Crossfit sportsman Simon Mueller flips a tyre during a Reebok promotion event in Berlin, Germany, September 2, 2015. German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign returns to its roots in the personal fitness business. REUTERS/Hannibal Hanschke

Crossfit sportsman Simon Mueller flips a tyre during a Reebok promotion event in Berlin, Germany, September 2, 2015. German sportswear firm Adidas is underlining its commitment to struggling U.S. brand Reebok by stepping up a major marketing campaign returns to its roots in the personal fitness business. REUTERS/Hannibal Hanschke

U.S. First Lady Michelle Obama (L-R), North America Reebok President Uli Becker and former NBA star Shaquille O'Neal attend a back-to-school event at Orr Elementary School in Washington September 6, 2013. REUTERS/Gary Cameron (UNITED STATES - Tags: POLITICS SPORT EDUCATION BUSINESS)

U.S. track and field Olympic champion Allyson Felix (L-R), Washington D.C. Public Schools Chancellor Kaya Henderson, U.S. First Lady Michelle Obama, North America Reebok President Uli Becker and former NBA star Shaquille O'Neal attend a back-to-school event at Orr Elementary School in Washington September 6, 2013. REUTERS/Gary Cameron (UNITED STATES - Tags: POLITICS SPORT EDUCATION BUSINESS)

Adidas golf shoes "Adizero" are pictured during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

The Adidas logo is pictured on a shirt during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, attends the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter, with results hit by writedowns linked to the weak performance of Reebok. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, poses before the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

The new Adidas shoe "boost" is presented during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

The new Adidas shoe "boost" is presented during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer (L), chief executive officer of Adidas, the world's second largest sports apparel firm, and Chief Financial Officer Robin Stalker (C) attend the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter, with results hit by writedowns linked to the weak performance of Reebok. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer (L), chief executive officer of Adidas, the world's second largest sports apparel firm, and Chief Financial Officer Robin Stalker attend the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter, with results hit by writedowns linked to the weak performance of Reebok. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, poses before the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, poses before the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, poses before the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, pauses during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter due to writedowns linked to the weak performance of its struggling Reebok brand in the United States and Latin America. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer (L), chief executive officer of Adidas, the world's second largest sports apparel firm, and Chief Financial Officer Robin Stalker (R) attend the company's annual news conference in Herzogenaurach March 7, 2013. Adidas reported an unexpected loss in the fourth quarter, with results hit by writedowns linked to the weak performance of Reebok. REUTERS/Michael Dalder (GERMANY - Tags: BUSINESS)

Herbert Hainer, chief executive officer of Adidas, the world's second largest sports apparel firm, pauses during the company's annual news conference in Herzogenaurach March 7, 2013. Adidas, the world's second largest sports apparel firm, reported an unexpected loss in the fourth quarter, with results hit by writedowns linked to the weak performance of Reebok. REUTERS/Michael Dalder(GERMANY - Tags: BUSINESS HEADSHOT)

File photo of Adidas shoes are piled up in a display window at the new Adidas Brand Center store, the world's largest of its kind, in Beijing July 3, 2008. Germany's Adidas trimmed its 2012 sales forecast November 8, 2012, due to weaker-than-expected business at its Reebok and Rockport brands, as it met third-quarter profit forecasts. The world's second-largest sportswear firm after Nike said it now expected 2012 sales to increase by a high single-digit percent, compared with its previous forecast for a rise of almost 10 percent. REUTERS/Claro Cortes IV/Files (CHINA - Tags: BUSINESS SPORT)

CFO of German sporting goods maker Adidas Robin Stalker arrives for the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS HEADSHOT)

CEO of German sporting goods maker Adidas Herbert Hainer (R) and Chief Financial Officer Robin Stalker pose with a soccer ball before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

A shoe and a soccer ball by German sporting goods maker are pictured before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

Different shoes and a soccer ball by German sporting goods maker are pictured before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

CEO of German sporting goods maker Adidas Herbert Hainer arrives for the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

CEO of German sporting goods maker Adidas Herbert Hainer poses with a soccer ball before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

CEO of German sporting goods maker Adidas Herbert Hainer poses with a soccer ball before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

CEO of German sporting goods maker Adidas Herbert Hainer throws a soccer ball before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

CEO of German sporting goods maker Adidas Herbert Hainer arrives for the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS HEADSHOT)

CEO of German sporting goods maker Adidas Herbert Hainer speaks during the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS HEADSHOT)

CEO of German sporting goods maker Adidas Herbert Hainer speaks during the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS HEADSHOT)

CEO of German sporting goods maker Adidas Herbert Hainer arrives for the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS HEADSHOT)

Different shoes by German sporting goods maker Adidas are pictured before the company's annual news conference in the northern Bavarian town of Herzogenaurach March 7, 2012. Adidas, which also owns the Reebok brand, confirmed a forecast for earnings per share to rise by between 10 and 15 percent to around 3.52-3.68 euros in 2012, equivalent to net income of 736-770 million euros. REUTERS/Michaela Rehle (GERMANY - Tags: BUSINESS)

A Denver Broncos player wears pink cleats in recognition of breast cancer awareness month before competing against the Dallas Cowboys in their NFL football game in Denver October 4, 2009. REUTERS/Rick Wilking (UNITED STATES SPORT FOOTBALL)

Reebok CEO Paul Fireman speaks during the 2001 Reebok Human Rights Award ceremonies, March 21, 2001, in Boston. [Fireman told Reuters in an interview at the ceremonies that he forsees "steady growth" for the shoe manufacturer despite the currently uncertain financial times in the U.S. business community. ]

Reebok CEO Paul Fireman speaks during the 2001 Reebok Human Rights Award ceremonies, March 21, 2001, in Boston. Fireman told Reuters in an interview at the ceremonies that he forsees "steady growth" for the shoe manufacturer despite the currently uncertain financial times in the U.S. business community.

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