Models display the new Sony PSP Go during a news conference in Hong Kong September 16, 2009 ahead of its world-wide launch. REUTERS/Bobby Yip (CHINA SOCIETY BUSINESS) 

An impersonator of Bruce Lee poses with a mock up of the new Sony PSP Go ahead of its world-wide launch in Hong Kong September 16, 2009. REUTERS/Bobby Yip (CHINA ENTERTAINMENT SOCIETY BUSINESS) 

Impersonators of Bruce Lee (L) and Michael Jackson pose with the new Sony PSP Go ahead of its world-wide launch in Hong Kong September 16, 2009. REUTERS/Bobby Yip (CHINA ENTERTAINMENT SOCIETY BUSINESS) 

A visitor plays with a 'Playstation' at an exhibition stand at the Gamescom 2009 fair in Cologne August 22, 2009. The Gamescom convention, Europe's leading fair for computer games, runs from August 19 to August 23. REUTERS/Ina FAssbender (GERMANY ENTERTAINMENT SOCIETY) 

Sony Corp's new PlayStation 3 game console is displayed during a news conference in Tokyo August 19, 2009. Sony Corp will launch a slimmer, cheaper version of its PlayStation 3 game console next month, hoping to jumpstart sales and win back market share from rivals Microsoft and Nintendo. REUTERS/Yuriko Nakao (JAPAN SCI TECH BUSINESS SOCIETY) 

Mike Sparks plays a Sony PSP portable gaming device in the Sony booth during the Electronic Entertainment Expo or E3 in Los Angeles, June 3, 2009. The convention runs June 2-4. REUTERS/Danny Moloshok (UNITED STATES BUSINESS) 

Visitors play the video game Gran Turismo for Sony PSP during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009. The convention runs June 2-4. REUTERS/Mario Anzuoni (UNITED STATES ENTERTAINMENT BUSINESS) 

Visitors play the Sony video game MAG for PlayStation 3 during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009. The convention runs June 2-4. REUTERS/Mario Anzuoni (UNITED STATES BUSINESS) 

A visitor plays a Sony PSP during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009. The convention runs June 2-4. REUTERS/Mario Anzuoni (UNITED STATES ENTERTAINMENT BUSINESS) 

A visitor stands in front of a poster of the Sony Playstation logo during the Electronic Entertainment Expo or E3 in Los Angeles June 2, 2009. REUTERS/Mario Anzuoni (UNITED STATES ENTERTAINMENT BUSINESS IMAGES OF THE DAY) 

Sony Computer Entertainment America President and CEO Jack Tretton watches video from the new game "Gran Turismo 5," for the PS3 at the Sony E3 2009 press briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT) 

Sony Computer Entertainment America President and CEO Jack Tretton watches video from the new "Gran Turismo 5" game for the PS3, at the Sony E3 2009 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT BUSINESS IMAGES OF THE DAY) 

Sony's gaming chief Kaz Hirai displays the new Sony PSP Go at the Sony E3 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT) 

Sony's gaming chief Kaz Hirai displays the new Sony PSP Go at the Sony E3 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES BUSINESS) 

Sony's gaming chief Kaz Hirai displays the new Sony PSP Go at the Sony E3 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT BUSINESS) 

Sony's gaming chief Kaz Hirai displays the new Sony PSP Go at the Sony E3 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT BUSINESS) 

Sony's gaming chief Kaz Hirai displays the new Sony PSP Go at the Sony E3 media briefing in Los Angeles June 2, 2009. REUTERS/Fred Prouser (UNITED STATES ENTERTAINMENT BUSINESS) 

A man looks at a 3D LCD TV at the Sony Playstation booth during the Taipei Game Show 2009 in Taipei February 12, 2009. The Taipei Game Show 2009 will last from February 12 to 16. REUTERS/Pichi Chuang (TAIWAN) 

Israeli soldiers play a Sony playstation game in Kibbutz Nir Am outside the northern Gaza Strip January 19, 2009. Israeli forces were pulling out of the Gaza Strip on Monday following a tentative truce with Hamas that allowed Palestinians to take stock of the devastating three-week war. REUTERS/Amir Cohen (ISRAEL) 

A man uses an electronic device near boxes of Sony Corp Playstation 3 videogame consoles at an electronics retailer in Tokyo October 29, 2008. Sony posted a 90 percent fall in quarterly profit on Wednesday as growing worries about the global economy sent the yen higher and hit camera sales, and it kept its outlook for a 58 percent decline in profit for the year to March. REUTERS/Kim Kyung-Hoon (JAPAN) 

A model sits backstage at the Matthew Williamson Spring/Summer 2009 collection at New York Fashion Week September 9, 2008. REUTERS/Joshua Lott (UNITED STATES) 

Visitors play Sony's Play Station Portable (PSP) units as they sit at a bar during the 2008 E3 Media & Business Summit in Los Angeles July 15, 2008. REUTERS/Mario Anzuoni (UNITED STATES) 

Sony Corp's PlayStation 3 (PS3) game controller is pictured at a Sofmap electric store in Tokyo May 14, 2008. Sony Corp posted a surprise quarterly loss as the weak stock market ate into the value of its securities holdings, but it forecast a bigger-than-expected profit this year as it boosts sales of digital cameras and flat TVs. REUTERS/Yuriko Nakao (JAPAN) 

Models demonstrate Sony's new PlayStation portable (PSP-2000 model) at the Tokyo Game Show in Chiba, east of Tokyo September 20, 2007. REUTERS/Issei Kato (JAPAN) 

A model is reflected on Sony's new PlayStation portable (PSP-2000 model) at the Tokyo Game Show in Chiba, east of Tokyo September 20, 2007. REUTERS/Issei Kato (JAPAN) 

A model is reflected on Sony's new PlayStation portable (PSP-2000 model) at the Tokyo Game Show in Chiba, east of Tokyo September 20, 2007. REUTERS/Issei Kato (JAPAN) 

Visitors sit on toilet seats to play with Playstation 3 at a Sony exhibition stand at the Games Convention 2007 fair in the eastern German city of Leipzig August 23, 2007. The Games convention, Europe's leading fair for computer games, runs from August 22 to 26. REUTERS/Hannibal Hanschke (GERMANY) 

Visitors sit on toilet seats to play with Playstation 3 at an exhibition stand of Japanese Sony company at the Games Convention 2007 fair in the eastern German city of Leipzig August 22, 2007. The Games convention, Europe's leading fair for computer games, runs from August 22 to 26. REUTERS/Arnd Wiegmann (GERMANY) 

A man dressed as Star Wars' character Chewbacca holds up the Star Wars PSP2 during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

A man dressed as Star Wars' character Chewbacca holds up the Star Wars PSP2 during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Jack Tretton (L), chief executive of Sony Computer Entertainment America, and a man dressed as Star Wars' character Chewbacca unveil the Star Wars PSP2 during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Kaz Hirai, president and group chief executive of Sony Computer Entertainment, talks about Sony's PSP2 during Sony's E3 Media briefing in the Culver City area of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Kaz Hirai, president and group chief executive of Sony Computer Entertainment, talks about Sony's PSP2 during Sony's E3 Media briefing in the Culver City area of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Jack Tretton, chief executive of Sony Computer Entertainment America, talks about the PSP2 games line-up during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Jack Tretton, chief executive of Sony Computer Entertainment America, talks about the PSP2 games line-up during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

Jack Tretton, chief executive of Sony Computer Entertainment America, talks about the PSP2 games line-up during Sony's E3 Media briefing in the Culver City section of Los Angeles July 11, 2007. REUTERS/Gus Ruelas (UNITED STATES) 

A giant model of a Sony PlayStation 3 is displayed near the Eiffel Tower in Paris to promote the gaming machine's sale in France March 23, 2007. REUTERS/Mal Langsdon (FRANCE) 

A giant model of a Sony PlayStation 3 is displayed near the Eiffel Tower in Paris to promote the gaming machine's sale in France March 23, 2007. REUTERS/Mal Langsdon (FRANCE) 

A giant model of a Sony PlayStation 3 is displayed near the Eiffel Tower in Paris to promote the gaming machine's sale in France March 23, 2007. REUTERS/Mal Langsdon (FRANCE) 

A firefighter (L) plays a video game during the noon break in the dormitory of a fire station in Shanghai February 20, 2007. Chinese cities have been gradually loosening firework restrictions, instituted over decade ago due to fire and safety concerns. The Chinese New Year festival is the busiest time for the firefighters, a local Shanghai fire station's commander said. REUTERS/Nir Elias (CHINA) 

A woman in costume plays a game on the Sony Playstation 3 while sitting in a large plastic bubble at a party held by Sony Computer Entertainment America celebrating the new Playstation 3 game console in Beverly Hills November 8, 2006. The Sony Playstation 3 game console will be released in U.S. stores November 17. REUTERS/Fred Prouser (UNITED STATES) 

A woman plays Sony's PlayStation Portable (PSP) while a booth assistant (R) advises her during Tokyo Game Show 2006 at Makuhari Messe in Chiba, east of Tokyo September 22, 2006. The three-day show will feature exhibits by 148 companies, the largest ever. REUTERS/Kiyoshi Ota (JAPAN) 

A woman plays Sony's PlayStation Portable (PSP) during Tokyo Game Show 2006 at Makuhari Messe in Chiba, east of Tokyo September 22, 2006. The three-day show will feature exhibits by 148 companies, the largest ever. REUTERS/Kiyoshi Ota (JAPAN) 

Italian MotoGP rider Valentino Rossi plays a motorcycling race game on Sony's Play Station Portable game device at the Twin Ring Motegi circuit, north of Tokyo September 21, 2006 ahead of this weekend's Japanese Grand Prix. REUTERS/Yuriko Nakao (JAPAN) 

Italian MotoGP rider Valentino Rossi plays a motorcycling race game on Sony's Play Station Portable game device at the Twin Ring Motegi circuit, north of Tokyo September 21, 2006 ahead of this weekend's Japanese Grand Prix. REUTERS/Yuriko Nakao (JAPAN) 

British model Keeley Hazell, the new U.K. female face of the Playstation 'Formula One 2006' computer game, sits in the Midland F1 Racing Team garage for a photocall before the British Grand Prix at the Silverstone race track in Northamptonshire, central England, June 11, 2006. REUTERS/David Moir (BRITAIN) 

Japanese women play PlayStation Portables (PSP) in a "brain training" programme in Yokohama, west of Tokyo, March 18, 2006. A "brain training" programme has taken Japan by storm. Sony Computer Entertainment which has the "Brain Trainer" for its PSP console is holding "Video Game Workshops for Grown-ups" in a bid to appeal to older generations. Picture taken March 18, 2006. TO MATCH FEATURE LIFE-JAPAN-BRAIN REUTERS/Toshiyuki Aizawa 

Japanese women play PlayStation Portables (PSP) in a "brain training" programme in Yokohama, west of Tokyo, March 18, 2006. A "brain training" programme has taken Japan by storm. Sony Computer Entertainment which has the "Brain Trainer" for its PSP console is holding "Video Game Workshops for Grown-ups" in a bid to appeal to older generations. Picture taken March 18, 2006.TO MATCH FEATURE LIFE JAPAN BRAIN REUTERS/Toshiyuki Aizawa 

Howard Stringer, Chairman and CEO of Sony Corporation, holds a Sony Reader Play Station Portable device during his keynote address at the 2006 Consumer Electronics Show in Las Vegas January 5, 2006. As the biggest U.S. technology trade show officially gets under way on Thursday, the twin themes of portable digital media and myriad devices connected to the Internet underscore how entertainment has broken free of the living room. REUTERS/Rick Wilking 

A model shows the Sony Computer Entertainment's new colour PlayStation Portable (PSP) at Tokyo Game Show 2005, Japan's biggest video game software exhibition, at Makuhari Messe Convention Centre in Chiba, east of Tokyo September 16, 2005. The "ceramic white" PSP was released in Japan on Thursday for 26,040 yen (about $235). REUTERS/Toru Hanai PP05090244 TH/JJ 

Microsoft Corp's new Xbox 360 game console is seen at Xbox Summit 2005 in Tokyo July 25, 2005. Microsoft said on Monday that it would launch its Xbox 360 in Japan and Europe in time for the year-end holiday shopping season. TECOM REUTERS/Toshiyuki Aizawa TA/LA 

Sony Computer Entertainment CEO and creator of the PlayStation Portable (PSP) Ken Kutaragi attends a round-table meeting with journalists in Tokyo June 8, 2005. REUTERS/Nathan Layne YN/dh 

Nicky Hilton arrives at the Sony PSP party to celebrate the 2005 Electronic Entertainment Expo at the Hollywood Center Studios in Hollywood on May 17, 2005. 

Actress Drew Barrymore arrives at the Sony PSP party to celebrate the 2005 Electronic Entertainment Expo at the Hollywood Center Studios in Hollywood on May 17, 2005. 

Members of the media conduct interviews below a Sony Playstation Portable (PSP) sign at the opening of the E3 Convention at the Los Angeles Convention Center, May 18, 2005. The show, one of the largest gatherings of game companies and hardware providers draws gamers from around the world to see new games and products. REUTERS/Sam Mircovich SSM/HB 

An attendee sits in a bubble chair as he plays a Sony Playstation Portable (PSP) device at the opening of the E3 Convention in at the Los Angeles Convention Center, May 18, 2005. REUTERS/Sam Mircovich SSM/HB 

Actress Mercedes Connor arrives at the Sony PSP party to celebrate the 2005 Electronic Entertainment Expo at the Hollywood Center Studios in Hollywood, California, May 17,2005. REUTERS/Gene Blevins GB/HB 

Former NFL player Marcus Allen arrives at the Sony PSP party to celebrate the 2005 Electronic Entertainment Expo at the Hollywood Center Studios in Hollywood on May 17, 2005. PHOTO TAKEN ON MAY 17. REUTERS/Gene Blevins GB/SM/SV 

CEO of Sony computer entertainment and creator of the PlayStation Portable (PSP) Ken Kutaragi gives the thumbs up at the Sony PSP party to celebrate the 2005 Electronic Entertainment Expo at the Hollywood Center Studios in Hollywood on May 17, 2005. PHOTO TAKEN ON MAY 17. REUTERS/Gene Blevins GB/SM