A bottle of Johnnie Walker whisky, a brand of Diageo, is seen for sale in Manhattan, New York City, U.S., May 20, 2022. REUTERS/Andrew Kelly 

Bottles of Johnnie Walker whisky, a brand of Diageo, are seen for sale in Manhattan, New York City, U.S., May 20, 2022. REUTERS/Andrew Kelly 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland) unveils a plaque as he visits the Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland) looks on as he visits the Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS TPX IMAGES OF THE DAY 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland) visits the Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland) looks on as he visits Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland) visits Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland), tastes a "Duke of Rothesay" cocktail during a visit to Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland), reacts as he tastes a "Duke of Rothesay" cocktail during a visit to Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland), holds a "Duke of Rothesay" cocktail during a visit to Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland), helps to make a "Duke of Rothesay" cocktail during a visit to Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

Britain's Prince Charles (known as the Duke of Rothesay when in Scotland), helps to make a "Duke of Rothesay" cocktail during a visit to Johnnie Walker Princes Street to officially open the new global visitor experience in Edinburgh, Scotland, Britain October 1, 2021. Jane Barlow/Pool via REUTERS 

A bartender takes a bottle of Johnnie Walker whisky at Barmaglot bar in Almaty, Kazakhstan June 22, 2017. REUTERS/Shamil Zhumatov 

Diageo shareprice and Johnnie Walker sales. 

Anand Kripalu speaks during an interview with Reuters inside his office in Mumbai, India, October 26, 2015. India's United Spirits Ltd will scale back its roster of more than 150 brands and focus on the faster-growing top end, hoping to bolster its fortunes in a market dominated by cheaper, local names. Anand Kripalu, chief executive of the unit of Britain's Diageo Plc, said the maker of Johnnie Walker whisky expects growth in top-end spirits to outpace the mass market over the next few years, as a growing class of wealthy young professionals demands better quality. It expects to focus its main marketing and promotion efforts on around 15 top brands and will de-emphasise or consolidate others. To match story UNITEDSPIRITS-BRANDS/ Picture taken October 26, 2015. REUTERS/Shailesh Andrade 

Anand Kripalu poses after an interview with Reuters inside his office in Mumbai, India, October 26, 2015. India's United Spirits Ltd will scale back its roster of more than 150 brands and focus on the faster-growing top end, hoping to bolster its fortunes in a market dominated by cheaper, local names. Anand Kripalu, chief executive of the unit of Britain's Diageo Plc, said the maker of Johnnie Walker whisky expects growth in top-end spirits to outpace the mass market over the next few years, as a growing class of wealthy young professionals demands better quality. It expects to focus its main marketing and promotion efforts on around 15 top brands and will de-emphasise or consolidate others. To match story UNITEDSPIRITS-BRANDS/ Picture taken October 26, 2015. REUTERS/Shailesh Andrade 

A boy passes a broken sign for Balmoral Road, the street where the former Johnnie Walker plant was located in Kilmarnock, Scotland March 25, 2014. The plant, which was Kilmarnock's largest employer, closed in 2012. The Scottish capital, Edinburgh, has an air of prosperity that explains why so many of its residents are happy with their lot and unwilling to risk the changes independence may bring. But in Kilmarnock it is a different story. The once proud industrial town has been named the worst place to live in Scotland, battling high unemployment and with pawnbrokers and discount stores dominating its shopping centre. The contrast between the two is startling and highlights the wide social divide among Scots ahead of a September 18 referendum when Scottish residents will decide whether to leave the United Kingdom after over 300 years to become an independent country. Picture taken March 25, 2014. REUTERS/Suzanne Plunkett (BRITAIN - Tags: EDUCATION BUSINESS EMPLOYMENT POLITICS ELECTIONS)

ATTENTION EDITORS: PICTURE 22 OF 30 FOR PACKAGE 'A TALE OF TWO CITIES'
TO FIND ALL IMAGES SEARCH 'KILMARNOCK EDINBURGH' 

A pedestrian walks past the former site of the Johnnie Walker whisky plant in Kilmarnock, Scotland March 25, 2014. The plant, which was Kilmarnock's largest employer, closed in 2012. The Scottish capital, Edinburgh, has an air of prosperity that explains why so many of its residents are happy with their lot and unwilling to risk the changes independence may bring. But in Kilmarnock it is a different story. The once proud industrial town has been named the worst place to live in Scotland, battling high unemployment and with pawnbrokers and discount stores dominating its shopping centre. The contrast between the two is startling and highlights the wide social divide among Scots ahead of a September 18 referendum when Scottish residents will decide whether to leave the United Kingdom after over 300 years to become an independent country. Picture taken March 25, 2014. REUTERS/Suzanne Plunkett (BRITAIN - Tags: SOCIETY POLITICS ELECTIONS BUSINESS EMPLOYMENT)

ATTENTION EDITORS: PICTURE 06 OF 30 FOR PACKAGE 'A TALE OF TWO CITIES'
TO FIND ALL IMAGES SEARCH 'KILMARNOCK EDINBURGH' 

Pedestrians walk past a row of flats across from the former site of the Johnnie Walker distillery in Kilmarnock, Scotland March 25, 2014. The Scottish capital, Edinburgh, has an air of prosperity that explains why so many of its residents are happy with their lot and unwilling to risk the changes independence may bring. But in Kilmarnock it is a different story. The once proud industrial town has been named the worst place to live in Scotland, battling high unemployment and with pawnbrokers and discount stores dominating its shopping centre. The contrast between the two is startling and highlights the wide social divide among Scots ahead of a September 18 referendum when Scottish residents will decide whether to leave the United Kingdom after over 300 years to become an independent country. Picture taken March 25, 2014. REUTERS/Suzanne Plunkett (BRITAIN - Tags: SOCIETY POLITICS ELECTIONS BUSINESS EMPLOYMENT)

ATTENTION EDITORS: PICTURE 02 OF 30 FOR PACKAGE 'A TALE OF TWO CITIES'
TO FIND ALL IMAGES SEARCH 'KILMARNOCK EDINBURGH' 

A visitor smells a painting with a whisky fragrance by Chinese artist Ji Yiwei during the Keep Walking art exhibition held by Johnnie Walker House in Beijing May 9, 2014. REUTERS/Jason Lee (CHINA - Tags: ENTERTAINMENT SOCIETY) 

A visitor smells a painting with a whisky fragrance by Chinese artist Ji Yiwei during the Keep Walking art exhibition held by Johnnie Walker House in Beijing May 9, 2014. REUTERS/Jason Lee (CHINA - Tags: ENTERTAINMENT SOCIETY) 

Texas A&M quarterback Johnny Manziel (L) passes to wide receiver Derel Walker against SMU in the first half of their NCAA football game at Kyle Field in College Station, Texas September 21, 2013. REUTERS/Mike Stone (UNITED STATES - Tags: SPORT FOOTBALL) 

Texas A&M quarterback Johnny Manziel (C) carries the ball as SMU linebacker John Bordano is near and wide receiver Derel Walker blocks in the first half of their NCAA football game at Kyle Field in College Station, Texas September 21, 2013. REUTERS/Mike Stone (UNITED STATES - Tags: SPORT FOOTBALL) 

Texas A&M quarterback Johnny Manziel (L) carries the ball as wide receiver Derel Walker blocks in the first half of their NCAA football game against SMU at Kyle Field in College Station, Texas September 21, 2013. REUTERS/Mike Stone (UNITED STATES - Tags: SPORT FOOTBALL) 

A man walks past a duty free shop selling whisky in Hanoi June 6, 2012. Diageo Plc, the largest producer of Scotch whisky, is to invest over 1 billion pounds ($1.5 billion) in the drink over the next five years to meet growing demand from the emerging markets of Asia, Latin America and Africa. Diageo, which makes Johnnie Walker, J&B and Bells whisky and has around a third of the market, said it is seeing strong growth in BRIC markets - Brazil, Russia, India and China - and beyond, as drinkers worldwide acquire a taste for the Scottish tipple. REUTERS/Kham (VIETNAM - Tags: BUSINESS) BEVERAGE) 

A child sleeps at a shop selling whisky in Hanoi June 6, 2012. Diageo Plc, the largest producer of Scotch whisky, is to invest over 1 billion pounds ($1.5 billion) in the drink over the next five years to meet growing demand from the emerging markets of Asia, Latin America and Africa. Diageo, which makes Johnnie Walker, J&B and Bells whisky and has around a third of the market, said it is seeing strong growth in BRIC markets - Brazil, Russia, India and China - and beyond, as drinkers worldwide acquire a taste for the Scottish tipple. REUTERS/Kham (VIETNAM - Tags: BUSINESS) 

A staff cleans a bottle of the Diamond Jubilee whisky made by Johnnie Walker before an event featuring speciality wine and liquor by luxury travel retailer DFS Group at a hotel in Singapore March 31, 2012. The whisky made to mark the 60th year on the throne of Britain's Queen Elizabeth II is on sale in Singapore for a mere S$250,000 ($198,500) a bottle - and it may well find a buyer. REUTERS/Tim Chong (SINGAPORE - Tags: SOCIETY WEALTH FOOD) 

A staff positions a sampling bottle of the Diamond Jubilee whisky made by Johnnie Walker before an event featuring speciality wine and liquor by luxury travel retailer DFS Group at a hotel in Singapore March 31, 2012. The whisky made to mark the 60th year on the throne of Britain's Queen Elizabeth II is on sale in Singapore for a mere S$250,000 ($198,500) a bottle - and it may well find a buyer. REUTERS/Tim Chong (SINGAPORE - Tags: SOCIETY WEALTH FOOD) 

Players of Johnnie Walker Blue Label and Anantara Dream-team fight for the ball during their match in the 10th annual King's Cup Elephant Polo Tournament in Hua Hin, nearly 160 km (100 miles) south of Bangkok September 6, 2011. Twelve international teams ride Thai street elephants during the week-long tournament, which will conclude on September 11 with the final. REUTERS/Damir Sagolj (THAILAND - Tags: SOCIETY SPORT ANIMALS) 

Bottles of Johnnie Walker whisky move along on the production line at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland March 24, 2011. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. Picture taken March 24, 2011. To match Feature FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY) 

A worker looks at a bottle of Johnnie Walker whisky at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland March 24, 2011. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. Picture taken March 24, 2011. To match Feature FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY)

Bottles of Johnnie Walker whisky move along on the production line at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland March 24, 2011. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. Picture taken March 24, 2011. To match Feature FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY) 

A workman looks at boxes of Johnnie Walker whisky packed and ready for shipment in a warehouse at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland March 24, 2011. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. Picture taken March 24, 2011. To match Feature FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY)

A worker looks at bottles of Johnnie Walker whisky on the production line at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland March 24, 2011. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. Picture taken March 24, 2011. To match Feature FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY) 

A glass of Johnnie Walker whisky is poured at a bar in a nightclub in Shanghai February 25, 2010. From crowded Shanghai bars to the beaches of the southern Chinese island of Hainan, Scotch whisky is muscling in at the expense of local tipples. Whisky exports to China were up 24 percent in 2010. Whisky now accounts for 40 percent of all foreign-produced spirits sold in China, about the same share as cognac. Though still small, the Chinese whisky market was worth close to 100 million pounds in 2010, from a mere 1 million pounds in 2000. Picture taken February 25, 2010. To match Feature FOOD-WHISKY/CHINA REUTERS/Aly Song (CHINA - Tags: BUSINESS FOOD DRINK SOCIETY)

A worker looks at bottles of Johnnie Walker whisky on the production line at the Diageo owned Shieldhall bottling plant in Glasgow, Scotland, in this March 24, 2011 file photo. Shieldhall is the world's largest Scotch whisky bottling plant producing around 24 million cases of whisky per year. Scotch whisky is muscling in at the expense of local tipples in China, where whisky exports were up 24 percent in 2010. It now accounts for 45 percent of all foreign-produced spirits sold there, about the same share as cognac. Though still small, the Chinese whisky market was worth over 300 million pounds in 2010, from just a few million pounds in 2000. To keep up with demand, Scotland's whisky industry has poured 600 million pounds into expanding and building new distilleries over the last three years. Long-forgotten still houses have been re-opened. Expansion is underway at a handful of big industrial grain whisky plants, bottling halls and cooperages, and also at some of the smaller 102 malt whisky distilleries scattered across the highlands and islands of Scotland. To match Reuters Life! FOOD-WHISKY/CHINA REUTERS/David Moir (BRITAIN - Tags: BUSINESS FOOD DRINK SOCIETY) 

European Ryder Cup team captain Colin Montgomerie poses after announcing the team following the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

European Ryder Cup team captain Colin Montgomerie poses after announcing the team following the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

European Ryder Cup team captain Colin Montgomerie announces the team at a news conference following the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

European Ryder Cup team captain Colin Montgomerie announces the team at a news conference following the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

European Ryder Cup team captain Colin Montgomerie announces the team at a news conference following the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

European Ryder Cup team captain Colin Montgomerie announces the team at a press conference following the Johnnie Walker Championship at Gleneagles Scotland, August 29, 2010. The Ryder Cup will take place at Celtic Manor resort in Wales between October 1-3.
REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Supporters of the Molinari brothers wave banners on the 18th green during the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Francesco Molinari of Italy putts on the 18th green during the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Edoardo Molinari of Italy (R) and his brother Francesco Molinari walk on the 18th green during the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN) 

Edoardo Molinari of Italy reacts to final putt on the 18th green during the Johnnie Walker Championship at Gleneagles Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Edoardo Molinari of Italy reacts to his chip on to the 18th green during the Johnnie Walker Championship at Gleneagles Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Edoardo Molinari of Italy chips on to the 18th green during the Johnnie Walker Championship at Gleneagles Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Edoardo Molinari of Italy reacts to his chip on to the 18th green during the Johnnie Walker Championship at Gleneagles Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF IMAGES OF THE DAY) 

Edoardo Molinari of Italy poses with the winner's trophy at the end of the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF IMAGES OF THE DAY) 

Edoardo Molinari of Italy poses with the winner's trophy at the end of the Johnnie Walker Championship at Gleneagles, Scotland, August 29, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Francesco Molinari of Italy plays his approach shot to the 18th green during the first round of the Johnnie Walker Championship at Gleneagles, Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Stephen Gallacher of Scotland plays his approach shot to the 18th green during the first round of the Johnnie Walker Championship at Gleneagles, Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Peter Hanson of Sweden plays his approach shot to the 7th green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Alvaro Quiros of Spain plays his approach shot to the 7th green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Peter Hanson of Sweden plays his approach shot to the second green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Miguel Angel Jimenez of Spain plays his approach shot to the second green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Colin Montgomerie of Scotland waits to play his tee shot at the second hole during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Colin Montgomerie of Scotland waits to play his approach shot to the first green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF) 

Colin Montgomerie of Scotland waits to play his approach shot to the first green during the first round of the Johnnie Walker Championship at Gleneagles Scotland, August 26, 2010. REUTERS/Russell Cheyne (BRITAIN - Tags: SPORT GOLF)