A 3D plastic cut-out of the Facebook logo is seen in this illustration in Zenica, Bosnia and Herzegovina, May 13, 2015. Facebook announced deals with nine publishers -- including NBC News, the New York Times and BuzzFeed -- to deliver select articles "instantly" on mobile apps. A next logical step for the social giant would be to extend the program to Internet-video providers. Under the Instant Articles program, Facebook caches content on its servers so that it loads up to 10 times faster than regular article posts, which take an average of eight seconds to access. The other launch partners in the program are National Geographic, The Atlantic, the U.K.'s Guardian, BBC News, Spiegel and Bild. REUTERS/Dado Ruvic

A man walks past the front door of the New York Times on 8th Avenue in New York, February 5, 2008. REUTERS/Gary Hershorn (UNITED STATES) 

A cardboard cutout of Canadian actor Ryan Gosling is seen in the Buzzfeed headquarters in New York January 9, 2014. BuzzFeed has come a long way from cat lists. This month one of its journalists was on the ground in Kiev reporting on the crisis in Ukraine, and last December it published an in-depth article on a Chinese dissident living in Harlem, New York. The kittens haven't disappeared, but these days there is serious journalism as well. Founded in 2006, BuzzFeed is now among the top 10 most-visited news and information sites in the United States. Headquartered in New York, BuzzFeed now has more than 150 journalists, an investigative reporting unit, bureaus in Australia and the United Kingdom, and foreign correspondents in far-flung places like Nairobi and the Middle East. Its expansion comes amid a wave of investor interest in new media companies that are trying to capitalize on a decade-long wave of job cuts at newspapers, and new technology that has upended how news and advertising are produced and distributed. To match Feature USA-MEDIA/BUZZFEED Picture taken January 9, 2014. REUTERS/Brendan McDermid (UNITED STATES - Tags: MEDIA BUSINESS SCIENCE TECHNOLOGY ENTERTAINMENT) 

An NBC sign on the General Electric building in New York October 5, 2009. According to news reports Comcast Corp, the top U.S. cable service provider was in talks to buy a majority stake in NBC Universal from General Electric. REUTERS/Mike Segar (UNITED STATES BUSINESS ENTERTAINMENT) 

Copies of the Guardian newspaper are displayed at a news agent in London August 21, 2013. British Prime Minister David Cameron ordered his top civil servant to try to stop revelations flowing from the Guardian newspaper about U.S. and British surveillance programmes, two sources with direct knowledge of the matter said. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA POLITICS) 

A BBC logo is seen at the company's main offices, in west London, on the day the organisation announced one of the biggest shake-ups in its 82-year history, December 7, 2004. Britain's venerable public broadcaster plans to axe at least 10 percent of its jobs and trim 320 million pounds in costs, company sources said on Tuesday. MDIAT REUTERS/Toby Melville TM/MD 

Rudolf Augstein, publisher of Germany's news magazine "Der Spiegel" ( The Mirror) gestures in front of a poster showing the front page of the 50th anniversary special edition, January 15. Augstein and his magazine started in January 1947 in Hanover as the first magazine with a license by British authorities in post-war Germany. 

A shareholder of German publisher Axel Springer carries a paper bag promoting Bild am Sonntag newspaper before the annual general meeting in Berlin April 24, 2013. REUTERS/Tobias Schwarz (GERMANY - Tags: MEDIA BUSINESS) 

Illustration photo shows "likes" on WhatsApp's Facebook page displayed on a laptop screen in Paris February 20, 2014. Facebook Inc will buy fast-growing mobile-messaging startup WhatsApp for $19 billion in cash and stock in a landmark deal that places the world's largest social network closer to the heart of mobile communications and may bring younger users into the fold. REUTERS/Mal Langsdon (FRANCE - Tags: SCIENCE TECHNOLOGY BUSINESS TELECOMS) 

A man is silhouetted against a video screen with an Facebook logo as he poses with an Dell laptop in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. REUTERS/Dado Ruvic (BOSNIA AND HERZEGOVINA - Tags: BUSINESS TELECOMS) 

A portrait of the Facebook logo in Ventura, California December 21, 2013. REUTERS/Eric Thayer (UNITED STATES - Tags: BUSINESS LOGO) 

Mark Zuckerberg, Facebook's co-founder and chief executive introduces 'Home' a Facebook app suite that integrates with Android during a Facebook press event in Menlo Park, California, April 4, 2013. REUTERS/Robert Galbraith (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 

A Facebook application logo is pictured on a mobile phone in this photo illustration taken in Lavigny May 16, 2012. Facebook Inc increased the size of its initial public offering by almost 25 percent, and could raise as much as $16 billion as strong investor demand for a share of the No.1 social network trumps debate about its long-term potential to make money. Facebook, founded eight years ago by Mark Zuckerberg in a Harvard dorm room, said on Wednesday it will add about 84 million shares to its IPO, floating about 421 million shares in an offering expected to be priced on Thursday REUTERS/Valentin Flauraud (SWITZERLAND - Tags: BUSINESS SCIENCE TECHNOLOGY SOCIETY) 

The loading screen of the Facebook application on a mobile phone is seen in this photo illustration taken in Lavigny May 16, 2012. Facebook Inc increased the size of its initial public offering by almost 25 percent, and could raise as much as $16 billion as strong investor demand for a share of the No.1 social network trumps debate about its long-term potential to make money. Facebook, founded eight years ago by Mark Zuckerberg in a Harvard dorm room, said on Wednesday it will add about 84 million shares to its IPO, floating about 421 million shares in an offering expected to be priced on Thursday. REUTERS/Valentin Flauraud (SWITZERLAND - Tags: BUSINESS SCIENCE TECHNOLOGY SOCIETY TPX IMAGES OF THE DAY) 

Dan Rose, Facebook's head of corporate development and partnerships, participates in a meeting at Facebook headquarters in Menlo Park, California January 14, 2014. Potentially billions of dollars in television advertising are at stake as consumers increasingly turn to social networks to stay abreast of the latest news and entertainment. Leading the Facebook charge is Rose, architect of some of the social network's key deals during his eight years there. Rose is spearheading the efforts to broaden the Facebook conversation, dominated by talk of friends and family, by tying up with celebrities, news organizations and other "content" providers. Picture taken January 14, 2014. REUTERS/Robert Galbraith (UNITED STATES - Tags: BUSINESS MEDIA PROFILE)