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BlackBerry Passport - 25 Sep 2014 
BlackBerry Ltd's unconventional square-screened smartphone, the Passport, earned mixed reviews at its launch on Wednesday as the company's turnaround push moved into a critical phase in which it must prove its handsets are still desirable.

BlackBerry showed off the new device at events in Toronto, London and Dubai. The smartphone, which has a large touchscreen and a modified version of the company's well-known keyboard, comes to market as the phones of BlackBerry's rivals all converge on a tall, rectangular profile.

The Canadian company says its new device is ideal for professionals who need secure access and editing control of spreadsheets, medical scans and other documents. But reviewers said consumers may be disappointed to find some popular apps, including Instagram, were missing at launch. 
BLACKBERRY-LAUNCH/
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September 24, 2014 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014.... 
Toronto, Canada 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014.... 
Toronto, Canada 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto 
A BlackBerry Passport smartphone is shown at its official launching event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
REFILE - QUALITY REPEAT

BlackBerry Chief Executive John Chen speaks during the official launch of... 
Toronto, Canada 
BlackBerry Chief Executive John Chen speaks during the official launch of the Passport smartphone in... 
REFILE - QUALITY REPEAT

BlackBerry Chief Executive John Chen speaks during the official launch of the Passport smartphone in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in... 
Toronto, Canada 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in... 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
BlackBerry Chief Executive John Chen looks on during the official launch of the Passport smartphone in... 
Toronto, Canada 
BlackBerry Chief Executive John Chen looks on during the official launch of the Passport smartphone in... 
BlackBerry Chief Executive John Chen looks on during the official launch of the Passport smartphone in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in... 
Toronto, Canada 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in... 
BlackBerry Chief Executive John Chen uses a Passport smartphone following the official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
BlackBerry Chief Executive John Chen shows a Canadian passport along with the Passport smartphone during... 
Toronto, Canada 
BlackBerry Chief Executive John Chen shows a Canadian passport along with the Passport smartphone during... 
BlackBerry Chief Executive John Chen shows a Canadian passport along with the Passport smartphone during an official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
BlackBerry Chief Executive John Chen introduces the Passport smartphone during an official launch event... 
Toronto, Canada 
BlackBerry Chief Executive John Chen introduces the Passport smartphone during an official launch event... 
BlackBerry Chief Executive John Chen introduces the Passport smartphone during an official launch event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
Wayne Gretzky speaks as a guest of the official launch event for the BlackBerry Passport smartphone event... 
Toronto, Canada 
Wayne Gretzky speaks as a guest of the official launch event for the BlackBerry Passport smartphone event... 
Wayne Gretzky speaks as a guest of the official launch event for the BlackBerry Passport smartphone event in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS SPORT ICE HOCKEY) 
BLACKBERRY-LAUNCH/
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September 24, 2014 
REFILE - QUALITY REPEAT

BlackBerry Chief Executive John Chen speaks during the official launch of... 
Toronto, Canada 
BlackBerry Chief Executive John Chen speaks during the official launch of the Passport smartphone in... 
REFILE - QUALITY REPEAT

BlackBerry Chief Executive John Chen speaks during the official launch of the Passport smartphone in Toronto, September 24, 2014. BlackBerry launched an unconventional new smartphone dubbed the Passport on Wednesday, as it embarked on potentially the most critical phase of its long turnaround push. REUTERS/Aaron Harris (CANADA - Tags: BUSINESS SCIENCE TECHNOLOGY TELECOMS) 
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