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RTR4WQZ4 
First Glimpse at Apple Watch - 10 Apr 2015 
Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product.

The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home.

On April 24, consumers will be able to buy it online or by reservation at retail locations including high-end fashion boutiques in Paris, London and Tokyo.

Based on recent customer interest at its stores, Apple expects demand for the watch, which allows users to check email, listen to music and make phone calls when paired with an iPhone, to exceed availability at launch, it said on Thursday.

Reviewers this week praised the watch, which also helps users monitor their health and exercise, as "beautiful" and "stylish" but gave it poor marks for relatively low battery life and slow-loading apps.

For women, the various sizes and wrist bands make this smartwatch more pleasing than earlier versions from Samsung Electronics (005930.KS) and others, said Kantar World Panel market analyst Carolina Milanesi, who has been wearing the watch for a few days.

"Is it for everybody? No, but I don't think any wearables are yet," she said. 
APPLE-WATCH/
RTR4WQK8 
April 10, 2015 
Men wearing cardboard hats depicting the Apple Watch, pose for photos before it goes on display in front... 
Tokyo, Japan 
Men wearing cardboard hats depicting the Apple Watch, pose for photos before it goes on display in front... 
Men wearing cardboard hats depicting the Apple Watch, pose for photos before it goes on display in front of the Apple Store in Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai 
APPLE-WATCH/
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April 10, 2015 
A man wearing cardboard hat depicting an Apple Watch, reacts as he tries on the watch after it went on... 
Tokyo, Japan 
A man wearing cardboard hat depicting an Apple Watch, reacts as he tries on the watch after it went on... 
A man wearing cardboard hat depicting an Apple Watch, reacts as he tries on the watch after it went on display the Apple Store at Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai TPX IMAGES OF THE DAY
APPLE-WATCH/
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April 10, 2015 
The Apple Watch range is seen inside a display case at 'Apple Watch at Isetan Shinjuku' inside Isetan... 
Tokyo, Japan 
The Apple Watch range is seen inside a display case at 'Apple Watch at Isetan Shinjuku' inside Isetan... 
The Apple Watch range is seen inside a display case at 'Apple Watch at Isetan Shinjuku' inside Isetan Shinjuku department store in Tokyo April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. Underscoring its strategy to market the watch as a fashion accessory, Apple is selling it through a handful of high-end stores including Selfridges in London, Galeries Lafayette in Paris and Tokyo's Isetan department store. REUTERS/Issei Kato
APPLE-WATCH/
RTR4WQTE 
April 10, 2015 
A woman reacts as she tries on an Apple Watch after it went on display at an Apple Store in Beijing April... 
Beijing, China 
A woman reacts as she tries on an Apple Watch after it went on display at an Apple Store in Beijing 
A woman reacts as she tries on an Apple Watch after it went on display at an Apple Store in Beijing April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Kim Kyung-Hoon
APPLE-WATCH/
RTR4WQTJ 
April 10, 2015 
A staff holds Apple Watches after the watch went on display at an Apple Store in Beijing April 10, 2015.... 
Beijing, China 
A staff holds Apple Watches after the watch went on display at an Apple Store in Beijing 
A staff holds Apple Watches after the watch went on display at an Apple Store in Beijing April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Kim Kyung-Hoon
APPLE-WATCH
RTR4WQRW 
April 10, 2015 
A staff member cleans Apple Watches at an Apple store before the opening in downtown Shanghai April 10,... 
Shanghai, China 
A staff member cleans Apple Watches at an Apple store before the opening in downtown Shanghai
A staff member cleans Apple Watches at an Apple store before the opening in downtown Shanghai April 10, 2015. The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home. REUTERS/Carlos Barria
APPLE-WATCH
RTR4WQL0 
April 10, 2015 
An Apple Watch can be seen after it went on display at the Sydney Apple store April 10, 2015. Apple Inc... 
Sydney, Australia 
An Apple Watch can be seen after it went on display at the Sydney Apple store 
An Apple Watch can be seen after it went on display at the Sydney Apple store April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. REUTERS/David Gray 
APPLE-WATCH/
RTR4WQTF 
April 10, 2015 
Customers take pictures as they wait to enter an Apple Store for trying on Apple Watches in Beijing April... 
Beijing, China 
Customers take pictures as they wait to enter an Apple Store for trying on Apple Watches in Beijing
Customers take pictures as they wait to enter an Apple Store for trying on Apple Watches in Beijing April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Kim Kyung-Hoon
APPLE-WATCH
RTR4WQIN 
April 10, 2015 
Customer Peter Watling (R) is assisted by a staff member of the Sydney Apple store as he tries on an... 
Sydney, Australia 
Customer Peter Watling is assisted by a staff member of the Sydney Apple store as he tries on an Apple... 
Customer Peter Watling (R) is assisted by a staff member of the Sydney Apple store as he tries on an Apple Watch after it went on display April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. REUTERS/David Gray 
APPLE-WATCH
RTR4WQKN 
April 10, 2015 
A customer takes a close look at an Apple Watch as another tries wearing one on his arm after it went... 
Sydney, Australia 
A customer takes a close look at an Apple Watch as another tries wearing one on his arm after it went... 
A customer takes a close look at an Apple Watch as another tries wearing one on his arm after it went on display at the Apple store in Sydney April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. REUTERS/David Gray 
APPLE-WATCH/
RTR4WQHA 
April 10, 2015 
A customer holding his iPhone touches an Apple Watch after it went on display at the Sydney Apple store... 
Sydney, Australia 
A customer holding his iPhone touches an Apple Watch after it went on display at the Sydney Apple store... 
A customer holding his iPhone touches an Apple Watch after it went on display at the Sydney Apple store April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. REUTERS/David Gray 
APPLE-WATCH
RTR4WQRU 
April 10, 2015 
Customers look at an Apple Watch after it went on display at an Apple Store in downtown Shanghai April... 
Shanghai, China 
Customers look at an Apple Watch after it went on display at an Apple Store in downtown Shanghai 
Customers look at an Apple Watch after it went on display at an Apple Store in downtown Shanghai April 10, 2015. The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home. REUTERS/Carlos Barria
APPLE-WATCH
RTR4WQRX 
April 10, 2015 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple... 
Shanghai, China 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple... 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple Store in downtown Shanghai April 10, 2015. The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home. REUTERS/Carlos Barria
APPLE-WATCH
RTR4WQRS 
April 10, 2015 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple... 
Shanghai, China 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple... 
A customer takes a picture of an Apple Watch with his mobile phone after it went on display at an Apple Store in downtown Shanghai April 10, 2015. The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home. REUTERS/Carlos Barria
APPLE-WATCH/
RTR4WQN8 
April 10, 2015 
People wait for the going on display of Apple Watch in front of the Apple Store in Tokyo's Omotesando... 
Tokyo, Japan 
People wait for the going on display of Apple Watch in front of the Apple Store in Tokyo's Omotesando... 
People wait for the going on display of Apple Watch in front of the Apple Store in Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai 
APPLE-WATCH
RTR4WQRV 
April 10, 2015 
A customer tries on an Apple Watch after it went on display at an Apple Store in downtown Shanghai April... 
Shanghai, China 
A customer tries on an Apple Watch after it went on display at an Apple Store in downtown Shanghai 
A customer tries on an Apple Watch after it went on display at an Apple Store in downtown Shanghai April 10, 2015. The Apple Watch, CEO Tim Cook's first new major product, was available for pre-order online and to try out in stores - but not take home. REUTERS/Carlos Barria
APPLE-WATCH/
RTR4WQTD 
April 10, 2015 
Apple Watches are placed on a drawer at an Apple Store in Beijing April 10, 2015. Apple Inc expects... 
Beijing, China 
Apple Watches are placed on a drawer at an Apple Store in Beijing
Apple Watches are placed on a drawer at an Apple Store in Beijing April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Kim Kyung-Hoon
APPLE-WATCH/
RTR4WQM8 
April 10, 2015 
A customer tries on an Apple Watch after it went on display at the Apple Store in Tokyo's Omotesando... 
Tokyo, Japan 
Customer tries on an Apple Watch after it went on display at the Apple Store in Tokyo's Omotesando shopping... 
A customer tries on an Apple Watch after it went on display at the Apple Store in Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai 
APPLE-WATCH/
RTR4WQJG 
April 10, 2015 
A customer wears an Apple Watch after it went on display at the Apple store in Sydney April 10, 2015.... 
Sydney, Australia 
A customer wears an Apple Watch after it went on display at the Apple store in Sydney 
A customer wears an Apple Watch after it went on display at the Apple store in Sydney April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. REUTERS/David Gray 
APPLE-WATCH/
RTR4WQK2 
April 10, 2015 
A customer tries on an Apple Watch after it went on display the Apple Store at Tokyo's Omotesando shopping... 
Tokyo, Japan 
A customer tries on an Apple Watch after it went on display the Apple Store at Tokyo's Omotesando shopping... 
A customer tries on an Apple Watch after it went on display the Apple Store at Tokyo's Omotesando shopping district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai 
APPLE-WATCH/
RTR4WQTQ 
April 10, 2015 
Decoration images of the Apple Watch are displayed inside 'Apple Watch at Isetan Shinjuku' inside Isetan... 
Tokyo, Japan 
Decoration images of the Apple Watch are displayed inside 'Apple Watch at Isetan Shinjuku' inside Isetan... 
Decoration images of the Apple Watch are displayed inside 'Apple Watch at Isetan Shinjuku' inside Isetan Shinjuku department store in Tokyo April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. Underscoring its strategy to market the watch as a fashion accessory, Apple is selling it through a handful of high-end stores including Selfridges in London, Galeries Lafayette in Paris and Tokyo's Isetan department store. REUTERS/Issei Kato
USA-APPLE-WATCH/
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April 10, 2015 
Apple CEO Tim Cook looks over a selection of Apple Watches in Palo Alto, California April 10, 2015. Customers... 
Palo Alto, UNITED STATES 
Apple CEO Tim Cook looks over a selection of Apple Watches in Palo Alto 
Apple CEO Tim Cook looks over a selection of Apple Watches in Palo Alto, California April 10, 2015. Customers flocked to Apple Inc's stores around the world on Friday to get their first close-up look at the company's smartwatch, while online orders were backlogged until June.
The Apple Watch, Cook's first new major product and the company's first foray into the personal luxury goods market, was available for preorder online and to try out in stores by appointment, but not to take home. REUTERS/Robert Galbraith TPX IMAGES OF THE DAY
APPLE-WATCH/
RTR4WQN7 
April 10, 2015 
People wait for looking the Apple Watch before opening hour outside Shinjuku Isetan department store... 
Tokyo, Japan 
People wait for looking the Apple Watch before opening hour outside Shinjuku Isetan department store... 
People wait for looking the Apple Watch before opening hour outside Shinjuku Isetan department store where locating 'Apple Watch at Isetan Shinjuku' at Isetan Shinjuku department store in Tokyo April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. The Apple Watch, which also marks the Cupertino, California company's debut in a fledgling wearable technology market, will be available for pre-order online and to try out in stores - but not take home. Underscoring its strategy to market the watch as a fashion accessory, Apple is selling it through a handful of high-end stores including Selfridges in London, Galeries Lafayette in Paris and Tokyo's Isetan department store. REUTERS/Issei Kato
APPLE-WATCH/
RTR4WQOF 
April 10, 2015 
Customers visit the Apple Store in Tokyo's Omotesando shopping district after Apple Watch went on display... 
Tokyo, Japan 
Customers visit the Apple Store in Tokyo's Omotesando shopping district after Apple Watch went on display... 
Customers visit the Apple Store in Tokyo's Omotesando shopping district after Apple Watch went on display at the store in Tokyo district April 10, 2015. Apple Inc expects tremendous interest for its new smartwatch and demand to outstrip supply as consumers get an up-close look on Friday at CEO Tim Cook's first major product. REUTERS/Toru Hanai 
APPLE WATCH/REVIEWS C
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April 09, 2015 
APPLE WATCH/REVIEWS - REISSUE - Table comparing the specifications and features of the latest smartwatches... 
UNITED STATES 
APPLE WATCH/REVIEWS C 
APPLE WATCH/REVIEWS - REISSUE - Table comparing the specifications and features of the latest smartwatches announced or recently released. (SIN03) 
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