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RTX1A224 
Apple Watch Goes on Sale - 24 Apr 2015 
The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders.

Buyers can take the smart watch home from a handful of upscale boutiques and department stores, such as The Corner in Berlin, Maxfield in Los Angeles and Dover Street Market in Tokyo and London, which Apple courted to help position the watch as a fashion item.

But the watch will not be sold at Apple stores on Friday. The company is directing people to order online, which should prevent the lines around stores that generally greet new iPhone and iPad launches.

The lack of queues at Apple stores will make it hard to judge popular demand for the Apple Watch, which comes in 38 variations with prices ranging from $349 for the Sport version to $10,000 and more for the gold Edition.

Apple has not released any numbers since it opened for pre-orders on April 10, but many buyers were told their watches would not arrive for a month or more as supply appeared to dry up. 
APPLE-WATCH/LAUNCH
RTX1A1XU 
April 24, 2015 
Customer Tomoyoshi Fujimura sets up his Apple Watch, which is to be paired with his iPhone, after buying... 
Tokyo, Japan 
A customer sets up his Apple Watch after buying it at an electronics store in Tokyo
Customer Tomoyoshi Fujimura sets up his Apple Watch, which is to be paired with his iPhone, after buying it at an electronics store in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Toru Hanai 
APPLE-WATCH/LAUNCH
RTX1A20X 
April 24, 2015 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in... 
Tokyo, Japan 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in... 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. Buyers can take the smart watch home from a handful of upscale boutiques and department stores, such as The Corner in Berlin, Maxfield in Los Angeles and Dover Street Market in Tokyo and London, which Apple courted to help position the watch as a fashion item. REUTERS/Issei Kato 
APPLE-WATCH/LAUNCH
RTX1A206 
April 24, 2015 
Customer Hajime Shimada, wearing his newly purchased Apple Watch, reacts as he tries to use it in front... 
Tokyo, Japan 
Customer Hajime Shimada, wearing his newly purchased Apple Watch, reacts as he tries to use it in front... 
Customer Hajime Shimada, wearing his newly purchased Apple Watch, reacts as he tries to use it in front of Dover Street Market Ginza in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. Buyers can take the smart watch home from a handful of upscale boutiques and department stores, such as The Corner in Berlin, Maxfield in Los Angeles and Dover Street Market in Tokyo and London, which Apple courted to help position the watch as a fashion item. REUTERS/Issei Kato TPX IMAGES OF THE DAY
APPLE-WATCH/LAUNCH
RTX1A1Z9 
April 24, 2015 
Customer Tomoyoshi Fujimura (L) receives his Apple Watch purchase in a paper bag as a salesperson bows... 
Tokyo, Japan 
A customer receives his Apple Watch purchase in a paper bag as a salesperson bows at an electronics store... 
Customer Tomoyoshi Fujimura (L) receives his Apple Watch purchase in a paper bag as a salesperson bows at an electronics store in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Toru Hanai 
APPLE-WATCH/LAUNCH
RTX1A1Y9 
April 24, 2015 
Customer Tomoyoshi Fujimura opens the packaging of his Apple Watch after buying it at an electronics... 
Tokyo, Japan 
A customer opens the packaging of his Apple Watch after buying it at an electronics store in Tokyo
Customer Tomoyoshi Fujimura opens the packaging of his Apple Watch after buying it at an electronics store in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Toru Hanai 
APPLE-WATCH/LAUNCH
RTX1A1X4 
April 24, 2015 
Customer Tomoyoshi Fujimura sets up his Apple Watch, which is to be paired with his iPhone, after buying... 
Tokyo, Japan 
A customer sets up his Apple Watch after buying it at an electronics store in Tokyo
Customer Tomoyoshi Fujimura sets up his Apple Watch, which is to be paired with his iPhone, after buying it at an electronics store in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Toru Hanai TPX IMAGES OF THE DAY
APPLE-WATCH/LAUNCH
RTX1A1T1 
April 24, 2015 
An Apple customer is assisted in setting up his Apple Watch, which he had purchased online, at the company's... 
Sydney, Australia 
An Apple customer is assisted in setting up his Apple Watch at the company's flagship store in Sydney... 
An Apple customer is assisted in setting up his Apple Watch, which he had purchased online, at the company's flagship store in Sydney April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Jason Reed TPX IMAGES OF THE DAY
APPLE-WATCH/LAUNCH
RTX1A1TQ 
April 24, 2015 
Australian Rules (AFL) football player Adam Goodes (L) is assisted by an Apple employee in setting up... 
Sydney, Australia 
AFL football player Goodes is assisted by an Apple employee in setting up his Apple Watch at the company's... 
Australian Rules (AFL) football player Adam Goodes (L) is assisted by an Apple employee in setting up his Apple Watch at the company's flagship store in Sydney April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. REUTERS/Jason Reed 
APPLE-WATCH/LAUNCH
RTX1A20Z 
April 24, 2015 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in... 
Tokyo, Japan 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in... 
Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in Tokyo April 24, 2015. The Apple Watch goes on sale around the world on Friday, the final stage of a protracted launch of Apple Inc Chief Executive Tim Cook's first new product, capping months of publicity and a frenetic two weeks of pre-orders. Buyers can take the smart watch home from a handful of upscale boutiques and department stores, such as The Corner in Berlin, Maxfield in Los Angeles and Dover Street Market in Tokyo and London, which Apple courted to help position the watch as a fashion item. REUTERS/Issei Kato 
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