E-waste recycling machinery at an Apple recycling facility in Austin
A small-scale traditional recycling setup for testing purposes is seen at an Apple recycling facility in Austin. Apple is considering sharing the Daisy technology with others, including electric automakers. Daisy does have its skeptics, including many in the tech world who see it primarily as a public relations stunt. "There's this ego that believes they can get all their minerals back, and it's not possible," said Kyle Wiens, chief executive of iFixit, a firm dedicated to repairing rather than discarding iPhones and other electronics.