Cherie Booth QC (L), wife of Prime Minister Tony Blair and patron of Breast Cancer Care receives a pink ribbon from BCC chief executive Samia al Qadhi (R) outside 10 Downing Street September 22. Booth was invited to help launch a campaign with Breast Cancer Care and Boots Chemists to encourage women to be breast aware, after a recent survey by the two revealed only 28 percent of women regularly self-examine.

BRITAIN