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AFRICA-RETAIL/INTERNET
RTR4PT6T 
February 16, 2015 
Moses Udoh, an employee of online retailer Jumia, delivers a package to a customer in Lagos February... 
Lagos, Nigeria 
Moses Udoh, an employee of online retailer Jumia, delivers a package to a customer in Lagos 
Moses Udoh, an employee of online retailer Jumia, delivers a package to a customer in Lagos February 16, 2015. The growth of Africa's middle class has created demand for products that conventional retail struggles to satisfy due to a shortage of malls and grinding traffic in many cities that deters shoppers. The sector is still in its infancy. The internet's contribution to Africa's gross domestic product stood at 1.1 percent in 2013, much lower than other emerging markets. But this could rise to 10 percent, or $300 billion, by 2025, according to a report by consultants McKinsey's & Company. REUTERS/Joe Penney (NIGERIA - Tags: BUSINESS SOCIETY EMPLOYMENT) 
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