Sir Richard Branson (R), founder and chairman of the Virgin Group of Companies, playfully holds a space helmet over the head of Doug Ramsberg (L), of North Glenn, Colorado, after Ramsberg won a sub-orbital flight to space on Sir Richard's Virgin Galactic at the New York International Auto Show, March 24, 2005. Branson was previously featured in a Volvo television commercial for the XC90 encouraging people to enter the contest for the trip. REUTERS/Henny Ray Abrams HRA