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BIZFEATURE COFFEE
RTR2408 
February 26, 2002 
It's not very appetizing. A single roasted coffee bean, when bitten
between the teeth, is a gritty,... 
Panama, Panama - Republic of 
CAFE RUIZ OF PANAMAS COFFEE COMPANY. 
It's not very appetizing. A single roasted coffee bean, when bitten
between the teeth, is a gritty, bitter thing. But for Josue Ruiz, head
of Cafe Ruiz, Panama's largest specialty coffee producer, the taste of
the bean is proof enough of whether the coffee has been roasted well -
or badly, as the case may be. In the art of roasting coffee, Ruiz is
one of the country's pioneers. Most of the coffee producers sell their
freshly picked coffee cherries to companies who have installed
processing equipment, or at best, sell processed green beans to buyers.
Josue Ruiz speaks to Reuters from his coffee plantation in Boquete,
Panama February 26, 2002. REUTERS/Alberto Lowe/TO MATCH STORY
BIZFEATURE-COFFEE

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