Jagivan Vitaldas Maru, 60, chief projectionist of Maratha Mandir theatre, works inside the projection room during the screening of Bollywood movie "Dilwale Dulhania Le Jayenge" (The Big Hearted Will Take the Bride), starring actor Shah Rukh Khan, in Mumbai July 11, 2010. The movie has set a record of completing 770 weeks of continuous screening at a cinema, a feat unmatched by any other Bollywood movie the world over. The movie is screened only in the morning and has special ticket rates which range from $0.30 to $0.40 (15 to 20 Indian rupees). According to Maratha Mandir owner Manoj Desai, the movie, which is still being screened, enjoys at least 60 to 70 percent occupancy on weekdays and a full house on weekends at his theatre. REUTERS/Danish Siddiqui (INDIA - Tags: ENTERTAINMENT SOCIETY)