Visitors watch displays in the soccer museum in Sao Paulo October 23, 2008. The museum traces football's transformation from an elite sport to the passion of the masses in this vast, multiracial country of 190 million people. From the jungles of the Amazon to the slums of cities like Rio de Janeiro and Recife, soccer is a constant that unites Brazilians from all walks of life. Picture taken October 23, 2008. REUTERS/Paulo Whitaker (BRAZIL)