New bicycles for hire stand in rows after being assembled at a storage facility in London, July 9, 2010, before the launch of a public bicycle sharing scheme for short journeys on July 30. The scheme, aimed at tackling overcrowding on the capital's commuter networks, is expected to generate an additional 40,000 bicycle journeys per day in the city. REUTERS/Suzanne Plunkett (BRITAIN - Tags: SOCIETY TRANSPORT)