Moulds of Oreo cookies are seen in a laboratory of a Kraft Foods' factory in Suzhou, Jiangsu province, May 30, 2012. Investment may be powering the Chinese economy but experiments like Oreo's gum cookie, a cookie with a glob of gum sandwiched neatly between a pair of Oreo's iconic dark chocolate biscuits instead of the creamy white "stuff", which for better or worse never made it to store shelves, are a reminder that consumption is rising sharply. That means it is vital for food companies to get the right products into the market, particularly with demand dimming in the United States and Europe. Picture taken May 30, 2012. To match story CHINA-LOCALISATION/OREOS REUTERS/Aly Song (CHINA - Tags: BUSINESS FOOD SOCIETY)