Customers line up as they wait to go inside a Chanel shop at a shopping mall in Shanghai
Customers line up as they wait to go inside a Chanel shop at a shopping mall in Shanghai March 19, 2015. Global luxury brands expanding in China are better off targeting the HENRYs - "high earners, not rich yet" - instead of the ultra-wealthy, as a slowing economy and a government that frowns on official excesses usher in an era of less showy spending. REUTERS/Aly Song