A shopper carries cup noodles from Uni-President China (R) and Tingyi in a shopping cart at a supermarket in Beijing October 9, 2013. The price war for China's $8.8 billion instant noodle market sparked last year by Uni-President China Holdings Ltd's porcine giveaways soon escalated into free drinks, extra seasonings and other gifts as incumbent heavyweight Tingyi (Cayman Islands) Holdings Corp, owner of the Master Kong brand, sought to defend its patch. While Chinese consumers who slurp their way through 44 billion packets of noodles each year were delighted, shareholders were left underwhelmed. REUTERS/Kim Kyung-Hoon (CHINA - Tags: FOOD BUSINESS)