A man walks past a logo of KFC, outside a restaurant in Shanghai, China, July 30, 2015. Many Chinese are turning their backs on the U.S. brands KFC-parent Yum Brands Inc and rival McDonald's Corp, further undermining their efforts to revive growth in a market seen as key to offset slowing global sales, but where their food has lost is novelty factor and competition from local alternatives is fierce. Picture taken July 30, 2015. REUTERS/Aly Song