Hernan Mendez, head of the 10-year-old Juan Valdez cafe chain, speaks during a Reuters interview in Bogota August 28, 2013. The Juan Valdez cafe chain, owned by farmers and beloved by Colombians, expects the imminent arrival of Starbucks Corp to help it boost surprisingly low consumption of the beverage in a nation that grows much of the world's tastiest arabica. Picture taken on August 28, 2013. To match Interview COFFEE-COLOMBIA/JUANVALDEZ REUTERS/Jose Miguel Gomez (COLOMBIA - Tags: BUSINESS AGRICULTURE)