Customers sit in a Juan Valdez cafe north of Bogota, August 28, 2013. The Juan Valdez cafe chain, owned by farmers and beloved by Colombians, expects the imminent arrival of Starbucks Corp to help it boost surprisingly low consumption of the beverage in a nation that grows much of the world's tastiest arabica. Hernan Mendez, head of the chain, said the novelty of Starbucks could help turn more Colombians into coffee drinkers given meager per capita consumption below 2 kg (4.4lbs) a year - about a fifth of what Nordic nations drink. Picture taken August 28, 2013. To match Interview COFFEE-COLOMBIA/JUANVALDEZ REUTERS/Jose Miguel Gomez (COLOMBIA - Tags: BUSINESS AGRICULTURE)