Fiat Chairman Luca Cordero di Montezemolo (R) and Vice Chairman John Elkann pose beside the new Cinquecento car in Turin July 4, 2007. Fiat is launching a new version of the three-door Cinquecento -- meaning "500" in Italian -- at a huge, televised ceremony in its hometown of Turin on Wednesday, with the car making its comeback after being out of production for 32 years. REUTERS/Alessandro Garofalo (ITALY)