Farmers listen to Xavier Beulin (Rear), President of France's farmer's union group FNSEA, as he speaks to them on the A7 highway after they entered Lyon, France, with their tractors during a protest against a squeeze in margins by retailers and food processors July 23, 2015. France announced measures worth up to 1.1 billion euros ($1.2 billion) on Wednesday to support its livestock farmers and try to halt protests which have escalated in recent days into road blockades in the northwest. Message on shirt reads, "Buy French, Eat Well". REUTERS/Robert Pratta