A slogan which reads "Discover our 4G network" is seen on TV screen in a retail store of French telecom operator Orange in Bordeaux, southwestern France, July 3, 2015. The French government launched the sale of fourth-generation mobile spectrum on Thursday July 9, 2015 and confirmed it plans to raise a minimum of 2.5 billion euros ($2.78 billion). The government has set caps on the total amount of 700 MHz spectrum that can be held by each of France's four telecom operators, with none allowed to possess more than three blocks. Picture taken July 3, 2015. REUTERS/Regis Duvignau