French Doctor Guy Chazot answers newsmen during a press conference after the reports that doctors had identified nvCJD (new variant Creutzfeldt-Jakob Disease) in a semi-comatose 45-year-old woman at the Lyon neurological hospital November 19, 2000. The French government launched an offensive against fears of "mad cow" meat November 19 publishing a full-page newspaper advertisement and a free advice line number that received over 600 calls by midday.

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