General Mills cereals are displayed on a market's shelf in New York
General Mills cereals are displayed on a market's shelf in New York, March 24, 2010. General Mills Inc posted a 50 percent increase in quarterly profit and raised its full-year forecast, helped by strong sales of higher-margin products like Cheerios and Fiber One cereals. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS)