Owner Ram Soni shows a paan, a betel nut-based chewable stimulant, at his jail cell-themed shop decorated with hangman's nooses in the western Indian city of Ahmedabad July 10, 2012. Soni says he wants to send a message about the dangers of tobacco, a common ingredient in paan. He offers a 2 rupee ($0.02) discount to customers who choose a tobacco-free version. His paan sell for between 5 rupees ($0.09) to 25 rupees ($0.45) per item. Picture taken July 10, 2012. REUTERS/Amit Dave (INDIA - Tags: BUSINESS SOCIETY FOOD)