Artists work on producing special effects for a film at the Reliance MediaWorks VFX facility in Mumbai July 6, 2011. Inspired by the success of Hollywood films like "Avatar" and "Transformers", India's Bollywood is taking its special effects seriously, using technology to add value to film rather than as a cost-saving tool. REUTERS/Vivek Prakash (INDIA - Tags: BUSINESS MEDIA ENTERTAINMENT)