Customers wait outside a Desigual store on the first day of winter sales in downtown Turin
Customers wait outside a Desigual store on the first day of winter sales in downtown Turin, January 4, 2014. The first hundred customers to enter the shop wearing just undergarments will receive two pieces of clothing for free, as a promotion held annually by Spanish fashion brand Desigual. REUTERS/Giorgio Perottino (ITALY - Tags: BUSINESS FASHION)