Noboru Kuwadaira, chief executive of plastic food model maker Suetake Sample, poses with iPhone cases decorated with sushi and eel rice bowl models at his company in Yokohama, near Tokyo July 29, 2011. The company began producing iPhone cases decorated with plastic food models such as sushi and eel bowl since the end of last year. The prices of the handmade products vary from 2,000 - 4,000 yen ($26 - $56) in domestic and oversee markets. REUTERS/Kim Kyung-Hoon (JAPAN - Tags: SOCIETY FOOD ODDLY SCI TECH)