Journalists take photos of models presenting lingerie maker Triumph's new concept bra, the "Omotenashi Compact Bra", during its unveiling in Tokyo November 28, 2013. This year's bra focused on the Japanese spirit of omotenashi (meaning "attending to guests with warm-hearted hospitality"), which has been drawing increasing attention around the world as a key Japanese characteristic, the company said. The characters on the bra reads "sincere heart". REUTERS/Toru Hanai (JAPAN - Tags: FASHION ENTERTAINMENT SOCIETY)