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JAPAN
RTRD6Y 
January 17, 2000 
Toyota Motor Corporation President Fujio Cho speaks to reporters at an unveiling of Toyota's new WiLL... 
Tokyo, Japan 
TOYOTA MOTOR PRESIDENT CHO SPEAKS TO REPORTERS AT LAUNCH OF NEW WILL VI CAR IN TOKYO. 
Toyota Motor Corporation President Fujio Cho speaks to reporters at an unveiling of Toyota's new WiLL Vi passenger car, the key product in an experiment of cross-industry branding, in Tokyo January 17. "It's been said that Toyota has not been particularly strong in attracting young people, but we believe the WiLL Vi send a strong message to the new generation," Cho said at the launch of the stylish four-door car with hopes to woo Japan's trend-conscious young generation.

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