Traders work at the post that trades JC Penney's stock on the floor of the New York Stock Exchange August 20, 2013. J.C. Penney Co Inc's sales continued to fall sharply last quarter as shoppers balked at the fancier items in its relaunched home-goods section, but there were signs the retailer was winning back customers this back-to-school season. REUTERS/Brendan McDermid (UNITED STATES - Tags: BUSINESS)