Richard Liu, CEO and founder of China's e-commerce company JD.com, rings a doorbell as he delivers goods for customers to celebrate the anniversary of the founding of the company, in Beijing, June 16, 2014. With an iron grip, JD.com Inc founder Richard Liu has dragged China's number two online retailer from a Beijing backwater to a rich New York listing. Beyond the wealth that brought him lies Liu's next target - beating Jack Ma's Alibaba. Like Amazon.com Inc, JD.com has a logistics-focused e-commerce business. The company, whose delivery staff outnumber Alibaba's 22,000 employees, promises same-day delivery in 43 of China's biggest cities. Picture taken June 16, 2014. REUTERS/Jason Lee (CHINA - Tags: BUSINESS SCIENCE TECHNOLOGY TRANSPORT)