James Gannaban, a regular consumer of men's skin care products and services, reacts after undergoing a skin care demonstration at a spa in Hong Kong December 4, 2012. South Korea's male K-pop icons have been enlisted by the country's cosmetics firms as they try to expand beyond its borders to take on global giants like L'Oreal and Unilever across the continent. Picture taken December 4, 2012. REUTERS/Bobby Yip (CHINA - Tags: BUSINESS ENTERTAINMENT)