The logo of Mondelez International is pictured at the company's building in Zurich November 14, 2012. The coffee industry risks running short of beans in coming years if it does not promote more sustainable farming methods, according to the global head of coffee at Mondelez International Inc, the company carved out of Kraft Foods Inc last month. Picture taken November 14, 2012. REUTERS/Michael Buholzer (SWITZERLAND - Tags: BUSINESS FOOD LOGO)