A logo is pictured on the Innovation Centre of Cereal Partners Worldwide (CPW), in Orbe October 11, 2012. Nestle SA and General Mills Inc will cut sugar and salt in the children's breakfast cereals they jointly market outside North America, the latest attempt by major food companies to respond to health concerns. Picture taken October 11, 2012. To match Exclusive NESTLE-GENERALMILLS/CEREALS REUTERS/Denis Balibouse (SWITZERLAND - Tags: FOOD BUSINESS LOGO)