Jeff Immelt (L), Chairman and CEO of General Electric and Roger Goodell (R), Commissioner of the National Football League (NFL), greet Sue Siegel, CEO of GE's Healthymagination as they appear at a news conference announcing the Head Health Initiative in New York, March 11, 2013. The National Football League and General Electric Co are teaming up to improve the diagnosis and treatment of brain injuries amid growing concerns about sports-related concussions in youth and professional sports. A $60 million effort with leading neurologists to speed up research into brain injuries and the development of new technologies to help protect the brain from traumatic injury was launched on Monday. REUTERS/Mike Segar (UNITED STATES - Tags: SPORT FOOTBALL HEALTH SCIENCE TECHNOLOGY BUSINESS)