Jeff Immelt (C), Chairman and CEO of General Electric, looks on as Robert Kraft (R), owner of the New England Patriots of the National Football League, (NFL) greets Lt. General Patricia D. Horoho (L) , Surgeon General of the Army and Commanding General of the United States Army Medical Command, at a news conference announcing the Head Health Initiative in New York, March 11, 2013. The National Football League and General Electric Co are teaming up to improve the diagnosis and treatment of brain injuries amid growing concerns about sports-related concussions in youth and professional sports. A $60 million effort with leading neurologists to speed up research into brain injuries and the development of new technologies to help protect the brain from traumatic injury was launched on Monday. REUTERS/Mike Segar (UNITED STATES - Tags: SPORT FOOTBALL HEALTH SCIENCE TECHNOLOGY MILITARY)