Mothers of Olympians pose for a photograph with executives from the International Olympic Committee and P&G, as part of an IOC partnership agreement with P&G to transport mothers to games, near the Houses of Parliament in London July 28, 2010. From left are Pat Radcliffe with her daughter, Britain's long-distance runner Paula Radcliffe, Cao Lihua, mother of China's beach volleyball player Xue Chen, Debbie Phelps, mother of U.S. swimmer Michael Phelps, IOC Marketing Commission Chairman Gerhard Heiberg, P & G Global Marketing and Brand Building Officer Marc Pritchard, IOC President Jacques Rogge, Rosemary Jones, mother of Australia's swimmer Leisel Jones, Marlene Shirley, mother of U.S. Paralympic sprinter Marlon Shirley, Aster Menagesha, mother of Ethiopia's long-distance runner Meseret Defar, and Jennifer Bolt mother of Jamaica's sprinter Usain Bolt. REUTERS/Suzanne Plunkett (BRITAIN - Tags: SPORT OLYMPICS BUSINESS)