Erum Ahmed, CEO of the textile retail brand So Kamal, talks to workers as she visits a factory in Faisalabad...
Erum Ahmed, chief executive officer (CEO) of the textile retail brand So Kamal, talks to workers as she visits a factory in Faisalabad February 25, 2014. Ahmed started her brand three years ago. She encourages women to work at her company, located in the conservative city of Faisalabad. Though instability continues to plague Pakistan and many areas are dominated by social conservatism, some of the country's more affluent residents have worked to fashion a very different kind of lifestyle for themselves. Pictures of men and women taking part in all sorts of activities and professions - from being a pilates instructor, to a textile retail entrepreneur, to a member of a rock band - offer a different view of Pakistan to images of conflict that often make the news. Picture taken February 25, 2014. REUTERS/Zohra Bensemra (PAKISTAN - Tags: SOCIETY BUSINESS TEXTILE)
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